With an impending economic slowdown, thanks to the COVID 19 pandemic. Major economies across the world are struggling to steer through the tough times, resulting in fierce competition.
In such a competitive scenario, every business needs to keep up pace with the changing times, if they want to effectively engage their customers.
Among numerous marketing tools, SMS is still relatively an old player, but has the potential to drive significant revenue growth. It is considered as one of the most effective channels to interact with customers personalised offers, event updates and even time-sensitive information.
However, many marketers have not explored and leveraged SMS marketing to its fullest potential. SMS marketing has been vastly overlooked as how simple and affordable, yet every effective practice that can help you engage and gain their loyalty.
Here are 3 ways in which you can use SMS to leverage your business and establish customer’s trust and confidence.
1. Constant Customer Support
One of the most irritating customer experiences is not getting immediate assistance from a business support team. It can be extremely frustrating to wait through the annoying tele prompts before you can speak to get human assistance. Even if the customer gets through the automated tele-prompt, it may take days for queries to get resolved.
As opposed to other communication channels, SMS offers two way text conversations. This can be a great way to keep your customers (especially among younger generations) engaged and extend customer support. Since, SMS can be sent and received on any phone (not necessarily requiring a smartphone), it gives easy access to the customers to interact with you for their queries. Alternatively, all SMS’s can be immediately forwarded to your email address and you can reply via email which will then be sent back to their phone as a text. Fast and Easy customer interaction.
2. Timely Reminders and Alerts
Being customer centric is the key to success for any business. However, in this jet paced life, many customers are feeling the pressures of longer working hours. This sometimes results in missed appointments and even an opportunity. Using SMS marketing, you alleviate these by prompting customers with timely and helpful reminders and alerts.
In addition to this, you can use the proactive alerts and notifications to forewarn the customer about a technical issue or inconvenience in the near future.
3. Get Customer Feedback
Giving an easy way for your customers to give feedback can positively impact loyalty. When a new customer is doing research on your products or services, they will look for customer feedback. Since, SMS offers two way communication channels, it becomes hassle free for the customers to provide feedback.
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