With 98% of texts being read, SMS based marketing offers the highest conversion rates of any marketing channel be it email, print, multimedia, or TV advertisements. In addition, text messages are much cheaper than traditional forms of marketing. In fact, at SMS Solutions Australia, we have SMS packages starting as low as six cents per text.
SMS is considered the best form of marketing communication today. In a 2013 survey, Millward Brown Digital found that consumers favour SMS communication over other forms of marketing including video advertising, banners, email and traditional marketing calls.
Some of the advantages of SMS marketing are:
- Insanely affordable
- High ROI
- Instant
- Unbeatable open rates
- To the point
- Wider reach: everyone has a mobile phone
- Incredibly EASY
- Laser targeted
How to get started?
Start with our free trial. Once you’re satisfied with our services, you can opt in for one of our monthly SMS packages. Our packs start from as low as $19/month.
Why use SMS based marketing?
1. SMS marketing is more effective
The opening rate for text messages is 98%. In contrast, only 22% of emails are opened. In addition, a text message is read within minutes of arriving on the phone. Research by Nielsen shows that 95% of SMS recipients will read the message within three minutes of receipt.
Unlike email, a text doesn’t need an active data connection to reach a potential customer’s mobile.
2. The behaviour
More than 80% of people take their mobile phones with them wherever they go. Of those, 71% never turn it off. Adding the very high open rates and it’s clear that almost every one of your texts are going to reach your target at precisely the time you want.
3. Amplify your reach
It’s not yet the case that every person has a ‘smart’ phone. Some people are still using a ‘dumb’ phone that cannot receive emails or install apps, but can send and receive texts. With SMS marketing, you can reach those customers, thus, amplifying your reach.
4. To the Point
SMS is to the point. A standard SMS has a character limit of 160 characters. People like the fact that they know the SMS will be short and to the point. They do not have to work through lots of words and pictures to get the message. The meaning will be clear and concise, it will only take a few moments to read the message and reply if needed. This can be done anywhere and at anytime without interrupting whatever else they are doing.
5. Multi-channel marketing
SMS marketing works even better as part of a multi-channel marketing campaign. Together, it boosts interaction with other channels—direct mail, social media and email—to expand your overall results.
Conclusion:
The possibilities are endless with an efficient SMS marketing programme. The goals are further reaching than email or any other form of marketing while the costs are significantly lower than traditional forms of marketing.
With the best open and conversion rates, SMS marketing is the marketing channel to go to, while still being completely affordable.
An efficient SMS marketing strategy will not only boost your bottom line, but also raise awareness about your brand.
Time to switch to SMS based marketing right away!
