While SMS Solutions Australia can provide you seamless effective solutions for your SMS campaign, we can also guide you through what kind of messages you need to send out and how to devise a fruitful SMS marketing campaign in Australia. Here are some tips to create and implement effective SMS marketing campaigns that will create traction on your website and invite customers to make repeat purchases:
Keep it Short
This is not rocket science, the shorter your message is the higher are the chances of it being read. There is no chance any customer or potential customer is going to read a detailed text message. Keep it short, e.g.: “Final Week of SALE- 60% Off On All Shoes”
Pre-defined Triggers
We can help you integrate into your system certain triggers that send out messages to customers. The trigger can be varied and set according to your strategy. If a customer has purchased a particular product, you could send them a message in regards to supporting accessories or devices. Or for instance, if a customer has not engaged with your online store in a long time, they can be reminded by sending out notices of sales or offers.
Timing
Timing can be taken care of with the help of triggers as well. As mentioned above about supporting accessories or devices, customers can also be encouraged to take action by sending out deals that expire soon. Sending texts out during lunch hours, or office closing hours is also a great strategy.
Create a Special Community
Sending out offers to customers that dignify them as VIP customers is really good for your business. When customers feel special, they are bound to come back to you.
Contests
Making up contests with prizes can be a great way to invite customer participation and create good will for your brand.
There are several ways of improving your SMS marketing that are goal oriented. To find out more, get in touch with us to have a quick chat.
