-Tips for effective SMS communication-
With an open rate of over 98%, it is by no surprise that we are going to suggest keeping it short and snappy. Your clientele is more likely to open their text messages than they are to check their emails. Most email notifications are swiped away only to be discovered days later when they hardly hold any relevance to what was on offer.
Considering this higher open rate, marketers have an added responsibility of using their patron’s time wisely. SMS marketing is by its own nature, swift and to the point, why mess up its reputation by asking your customers to stare into their screen for any time longer than required to send out your message. Earlier in 2017, we covered a few points regarding this topic, and now we would like to reinforce this psychology by offering a few different tips. Here are a few guidelines that suggest ways to create an ideal SMS marketing message.
● Consent consent consent
One word that is so important that you can say it thrice. Getting your clientele’s consent is the most important step before initiating a two way communication with them. Each country has varying regulations regarding Opt-in and Opt-out’s, be sure to have a good look at these and follow strictly.
Giving your customers a choice is not only the legal way, but also the ethical way of doing business. These are the little things that define the legitimacy of a business or at least its market image.
● Sender ID
Having a clear and concise sender ID determines if the client would choose to open the SMS marketing message or not. Most brands use the brand name as a whole or in legible shorthand that is widely known and accepted.
● Exclusive marketing
Knowing the customer’s demographics, previous buying patterns and expressed interests, businesses can customise the text messages that need to be sent out. Once this is mapped out, we can even establish a direct communication approach with customers, prompting them to ask for the details they require. For instance, if it is a car dealership and the customer texts back with a predefined command such as “colours”, business owners could send a list of images or text with the available colours in that model.
Mobile marketing is only as good as the research and the message that is being sent out. If you’d like to know more, please do not hesitate to contact us.
