One of the most prevalent truths about SMS marketing that we have been noticing is the huge open rate when compared to any type of direct marketing. With an open rate over 95%, comes a huge responsibility on part of the sender (business owner) to keep a check on their ethics and good practice.
Picture yourself getting a marketing SMS regarding Pet care, when you have never really had pets in your life. This can lead to annoyance, consequently leading to the company’s reputation being damaged. Let’s take a look at some of the evergreen rules of SMS Marketing that can ensure your success in every campaign that you take on:
- Trigger-based SMS
This form of SMS marketing is an almost instantaneous way of establishing a connection with a customer. In this case, when a customer browses a particular part of a company’s website, this sets off a trigger that sends the customer a text about the latest deals available for them to avail. - Avoid Shorthand Texting
Sending a marketing text is not a difficult process as such. But there are tendencies to use shorthand texting, which should be avoided at all costs. Hire a copywriter to compress a message into lesser words rather than have to type a lot more than you require. - Call To Action
Say a customer develops an interest for your offering through the text message that was just sent to them. How will they know what to do next?
By including a call to action at the end of the message, a customer can easily take the next step of the shopping process by visiting your website or calling to set an appointment. - Avoid Message Bombardment
Nobody appreciates being spammed. This even goes for customers that have shown genuine interest in your product or service. Sending one message every fortnight can be seen as a standard approach. However, always make sure that the communication has a opt-out from which the customers can choose to not receive any further messages.
For more information regarding setting up an ideal SMS marketing campaign, please do not hesitate to contact us.
