Every major business school will teach you that retaining customers are far more cost effective than to create new customers. Some studies state that the price of acquiring new customers may be 25 times more than the price of retaining a customer.
SMS Marketing turns out to be one of the best tools to improve customer retention in a plethora of industries, varying across multiple businesses. Here we discuss a few tips to aid customer retention via SMS Marketing:
- Customer Service
Providing customer service through text messaging may seem to be slightly controversial at first. However, on closer inspection it has been found that this lubricates the customer service experience to a great extent. This is due to the fact that customers can get their queries or concerns answered through a text message, rather than having to hold the phone line and wait for the customer service representative to give them time. - Customer Motivation
Sometimes customers need to be reminded of your service and kept motivated about using it. This can be done through simple means by sending them analytics where possible, motivational messages, valid information that they can use in their day to day life and so on. - Auto Responders
Working through busy weeks can be hectic for everyone involved. Keeping a track of appointment follow ups could be the last thing that crosses our mind. To ensure that customers are reminded of their appointments or pick-ups, a simple autoresponder can be set up that sends automatic follow-up messages. - Ask For Feedback
Ensuring quality in store is one thing. It is mandatory and provides a sense of control over what product or service reaches the customer. However, seeking feedback from the customer is where real learning takes place. This also greatly influences the customer’s mind as they feel that they are a part of the business improvement process and their voice is being heard.
For more information on setting up specialised SMS marketing campaigns, do not hesitate to contact SMS Solutions.
