When compared to an email open rate, SMS text has a significantly higher opening rate of 96%. This reflects how a large number of customers perceive texting as a more trusted and personal way to receive marketing offers.
SMS marketing is not only more productive and efficient than traditional email marketing campaigns, it is also better in terms of cost-effectiveness. It yields greater return on investments and has proved to be a game changer for businesses that employ it as a part of their marketing strategies. If you’re looking for that missing ingredient to make your campaigns more effective, SMS marketing might just be what you were looking for.
There are a host of SMS service providers in the market today with a variety of packages and features. Choosing the right one can be a mammoth task in itself. We are going to list some of the most essential features in this article that will make choosing the right provider for your business a cakewalk:
It is highly recommended that your online SMS service platform packs a punch with packages that include these crucial features.
Automated Number Formatting
Formatting an extensive list of mobile numbers is a cumbersome and wasteful task. Especially when an SMS platform can do it for you with an automated number formatting feature. It is therefore advisable to save on precious man-hours and choose a SMS platform that makes number formatting a walk through the park. There are also many softwares that automatically add country codes to all mobile numbers once you upload them, letting you commence your SMS campaigns without having to manually add them.
Better Management of Duplicate Data
Sending the same SMS to a single recipient multiple times can be a major turn off for most customers. It also reflects poorly on your brand and management skills. Thankfully, there are many platforms available today that remove the duplicate customer data from lists, and potentially save your number from being blocked by the recipient.
Filter the Landline Numbers
More often than not, your customer contact data has landline numbers as well. These numbers contribute the highest to SMS bounce rates. Manual filtration of these numbers will engage your precious time and manpower, that could frankly be put to better use. Using an good SMS software eradicates the risk of landline numbers contributing to your SMS bounce rates by automatically detecting these numbers and skipping them, leaving you free to focus on areas that really need your attention.
Merge Different Lists
Getting new leads on a consistent basis is definitely good news. You want to utilize them by ensuring the numbers are updated in your data regularly. Choose an online SMS service provider that allows you to upload a new information or numbers, without the risk of over writing existing data.
Faster SMS Services
Blasting out fast SMS messages is a categorically essential feature that your online SMS platform must be equipped with. It enables you to send super-fast messages to a small group of contacts, without having to upload a new list. All you have to do is type in the recipient numbers, paste the message and voila, send away!
If you have any queries, feel free to contact SMS Solutions. We have one of the most innovative, user-friendly and feature-packed SMS software that will prove pivotal to your business growth. Call us now for a no obligation quote!
