The world of marketing is constantly evolving. The tools that were once deemed as effective are no longer relevant. Let’s take the example of email marketing – in the past people extensively used emails to promote their business and create brand awareness.
However, today email marketing has lost its charm as a lot of recipients treat these emails as spam!
As emails are no longer relevant and effective to promote their business, many marketers have shifted from the email to SMS marketing.
Here are some ideas to efficiently leverage SMS marketing to give your business a boost and create solid brand awareness.
1.Know Your Customer
Before you start sending out SMS, it is imperative to know your target audience. It is essential to analyse their purchase history and location-based demographics so that you can send the right message to the right person. Bifurcate your clients to make your promotional campaign result-oriented and profitable.
2.Create a Clear and Concise Message
For SMS marketing, you have exactly 160 characters to express yourself, therefore make sure your message is clear, concise, and written in plain English. It is better to avoid using emoticons, all caps or abbreviations.
Moreover, it is essential that you don’t draft an open-ended message. For instance, inviting the clients to a sale and not advising the last day for sale is an open-ended message. When you mention the last date or put an expiry date on a coupon, the recipients are likely to take action because they have a deadline, in addition to an incentive.
3.Get the Timing Right
It is a fact that people respond to sales, events or promotional messages when they have last-minute decisions to make. Let’s say, for example, if you are organising a special dinner at your restaurant, send your message at the end of the day; avoid sending it in the morning. Further, be careful to not tread on thin ice by sending messages too early in the morning or too late at night. The acceptable hours are between 8 am and 9 pm.
Do you have any queries about effective SMS marketing tools? Feel Free to Contact SMS Solutions. We have one of the easiest to use and innovative SMS software that enables you to carry out SMS marketing. Call for no obligation quote!
