With a paradigm shift in the digital landscape, the needs of travellers are evolving faster than ever! As the travel industry passes through this revolution, the core challenge is to catch the attention of potential consumers and make them keep coming back.
Smart SMS Marketing Campaigns Can Boost Your Travel Business
Many travel operators/agencies use emails as a means to reach out to new consumers and liaise with the existing ones. However, it is observed that the probability of recipients opening an email is significantly low as compared to an SMS. An SMS has an incredibly high open rate, which is close to 96%!
In this age of information-explosion and increasingly applied online strategies, sending SMS alerts allow a travel company to interact with their consumers in a non-intrusive manner.
Here’s how sending out SMS’s can boost your travel business and make it more profitable:
1. Send Quick Notifications
One of the biggest advantages of SMS alerts is that it helps you connect with your consumers almost instantaneously.
Holiday plans are often subjected to changes. A sudden natural calamity or a political upheaval can delay or even cancel the flights. While most travellers would understand the situation, they can get frustrated if there’s no access to up-to-date information. By sending an SMS, you can contact the affected consumers as quickly as possible and keep them updated on any changes in the travel schedule/itinerary. Liaising with your consumers and providing them useful and prompt updates via SMS can help you earn positive reviews, irrespective of delays or cancellations.
2. Send Tickets/ Boarding passes Via SMS
Digging through the bag or pocket for tickets while standing in the check-in queue at an airport can make the travellers a little uncomfortable and anxious. Travel agencies can effectively address this problem by sending a trackable, customisable and secure ticket to their consumers via SMS notification. The travellers just have to open their phones, get their tickets and redeem it. Moreover, they can be stored securely on the phones; thus, the chances of losing a ticket reduces remarkably.
3.Build Brand Loyalty
While it is vital to reach out to new customers, retaining the old ones has proved to be a smart business move.
Sending out coupons through an SMS is a convenient way to encourage brand loyalty. Since a majority of travellers always seek out for best deals, sending a personalised SMS containing a coupon, incentive or discount can encourage the existing consumers to make flight bookings or plan holiday through your travel agency.
Do you have any queries about how to leverage SMS to increase revenues? Feel Free to Contact SMS Solutions. We have one of the easiest to use and innovative SMS software that enables you to carry out SMS marketing. Call for no obligation quote!
