Like every industry vertical, real estate too is experiencing fierce competition.
In such a cut-throat scenario, the realtors need to become multi-tasking and master the art of walking and chewing gum at the same time, to stay afloat.
Today, a real estate agent has numerous hats to don – They play the role of a streetwise negotiator, smart advisor, sales manager and an astute marketer. With a lot on their plate, real estate agents need a powerful, efficient and reliable tool to take their game on the next level.
SMS Marketing – A Potent Tool to Strike Rich in the Real Estate Industry
In this age of digital revolution, SMS marketing might look a little old-fashioned and out of the time. Nonetheless, one cannot ignore the outstanding open rates an SMS enjoys. It makes this medium of marketing one of the most effective and sure-shot ways to reach the intended audience.
Moreover, SMS marketing often serves as an effortless, highly effective and reliable means to communicate with the prospective buyers, tenants and landlords.
SMS Marketing and Its Benefits for the Real Estate Industry
A flawless and smooth communication channel holds the key to profitable real estate business. Dedicated real estate SMS marketing provides swift, reliable and worthwhile way to establish, nurture and maintain relationships with the vendors, buyers, landlords and tenants.
By setting up automated SMSes, you can schedule inspection reminders, broadcast auction alerts to potential buyers. All these eventually results in better lead management and excellent post-sales support which can further cement your reputation in the market.
Here’s How Well-Targeted SMS Marketing Can Help a Realtor:
Besides, using SMS for communicating and setting up appointments with clients, real estate agents can use it for the following purposes:
- Turn Online Prospects into Buyers – Prospective buyers might submit a form on your site at an odd hour. It may not be possible to reply to their online enquiries immediately. Setting up an SMS autoresponder here bails you out! It will enable you to send a reply to any online query, allowing you to establish initial contact with the potential client.
- Bring in More Referrals – Your job as a real estate doesn’t end at closing the deal! Sending SMSes as a part of post-sales support will allow you to build long-term relationships, helping to earn more referrals.
- Smooth Internal Communication – Communication with your co-workers and associates is equally essential. With SMS software, you can stay in touch with your co-workers and approve schedules to avoid missed appointments.
Better Lead Management – Sending SMS to prospective client enables you to receive a direct confirmation for inspection appointments, valuations and auction times. This makes it easy and efficient to manage a sales pipeline and optimise your ROI.Do you have any queries about real estate SMS marketing? Feel Free to Contact SMS Solutions. We have one of the easiest to use and innovative SMS software that enables you to carry out SMS marketing. Call for a no-obligation quote!
