In this age of endless and fierce competition, making your e-commerce store stand out and grabbing your potential buyer’s attention is a real challenge.
With numerous digital marketing channels, most online retailers tend to invest their time, efforts and resources in the visible channels like social media, Email marketing, search ads and SEO.
While we aren’t denying the significance of these key strategies, sometimes happens other smaller but powerful channels, take a back seat! One such oft-missed channel is SMS marketing.
SMS Marketing – A Potent Tool to Get your E-commerce Sales to the Sky!
SMS marketing is an untapped fountain of amazing opportunities that helps you drive more traffic and boost your sales. We have compiled the top reasons why you should use SMS for your e-commerce store:
1. Extensive Reach and Influence
Do you know even with several top-of-the-line apps like Facebook Messenger, WhatsApp and Hangouts, people across the world exchange approximately 350 billion SMSes?
Since SMS is available almost on every mobile device, even the keypad phones, you can send and receive SMS as long as there’s good cellular reception. On the other hand, messaging apps often face problems like platform compatibility and internet accessibility. Besides, SMS offer you a direct and sure-shot way to communicate with your existing customers and engage them by sending them important notifications like flash sales, promotion coupons and offers.
2. Engage Your Buyers
Sending SMSes offer an incredible opportunity to engage and retain the already existing buyers. SMS enjoys an astounding 98% open rates as compared to the 30% open rates for the emails. When someone gets an SMS, they get a direct notification and so it’s hard to overlook. Most people will have a look at it before they completely dismiss it. Moreover, SMS is way more personal. It makes the buyer feel like having a conversation with a friend. This no-frills nature keeps SMS an authentic, practical and appealing means to engage the buyers.
3. Prompt and Efficient
It is observed that SMS reduces the number of customer service calls. Moreover, it offers a non-intrusive and two-way medium to communicate with your buyers. The customers can send a quick text at any time of the day; to which you can set an auto-responder to reply them in either real-time or asynchronously – within a few minutes or hours later. The best part is you with auto-responder, you can cut down the overheads, as you can reply to the buyer’s query at any time, without requiring 24/7 staff.
4. Build Trust and Customer Retention
When purchasing from an unfamiliar terrain, buyers often feel apprehensive. These apprehensions result in doubts, eventually leading to inaction and cart abandonment. It’s here that SMS marketing offers a solution. Sending SMS help the ecommerce business can bridge the gap between the online and offline worlds. SMS make the buyer feel listened to and respected. This eventually results in trust building and customer retention.
If you want to boost the conversion rates and sales of ecommerce store, feel free to Contact SMS Solutions about customised SMS marketing solutions. We have one of the easiest to use and innovative SMS software that enables you to carry out SMS marketing. Call for a no-obligation quote!
