Whether you own a traditional brick and mortar shop or have an online store, the last two months of the year are always the busiest!
These couple of months mark the commencement of the holiday season, which means the shoppers get out of their hibernation and start looking for presents. With well-targeted, smartly executed and perfectly timed SMS, you can turn the holiday season into a lucrative opportunity and make some quick bucks.
The cash cow behaviour of the retail industry during this time of year takes the competition a notch higher. Therefore, it’s important to use your marketing tools wisely, to stand out in the competition, attract and engage new customers and proliferate your sales.
Double Up Your Sales This Season With Targeted SMS Marketing
Every year retailers spend thousands of dollars on various digital marketing channels.However, CPC advertising, whether it’s for Google, Facebook or Twitter ads, has got more competitive than ever; which means the ROI reduces significantly.In a pool of various new-age marketing channels, SMS marketing campaigns have emerged as a dark horse! It has proved to be an efficient and cost-effective tool for retailers to scale up the sales graph during the holiday season.
Why SMS Marketing Is the Most Effective Weapon in Your Arsenal?
Engaging, relevant and personalised SMS marketing campaigns can result in increased traffic/footfall to your store and improve customer experience. You can send out offers like flash sales and promotions to engage your existing customers and boost your bottom line.
Here’s why SMS marketing is effective to boost your sales during the holiday season:
1. Exceptional Open Rate
SMS messages enjoy an unparalleled open rate which is close 98%. On the other hand, the email open rates remain significantly lower even though it can be accessed through the phone. The exceptional open rate gives SMS an added advantage, as it guarantees to produce sure-shot results.
2. Easy and Quick
It might be hard to believe, creating and sending an SMS marketing campaign takes less time as compared to Google Adwords or Facebook Ads! Additionally, an SMS message is 160 characters long, which makes it easy to read and comprehend. Such concise messages have much more impact on the recipients, hence prompting them to take action – make the purchase.
How to Create a Mind-blowing SMS marketing campaign for Holiday Season?
Not all text messages tend to leave a (positive) impression on recipients. You need to know its nitty-gritty and follow some of the below stated best practices to see results.
- Create a relevant and concise message, which shouldn’t be more than 160 characters long. Make sure your offer is crystal clear and compelling enough for users to take action.
- Building trust and brand recognition are extremely crucial. Therefore identify yourself by clearly stating who you are either in the sender ID or in the body of the SMS.
- Sending campaigns at the right time is key to success. Therefore, avoid sending text messages when are less likely to be opened, for example during work hours.
- Personalise your campaigns – This will help you engage the customers. You can use their first name or add something that’s relevant to them.
Do you have any queries about SMS marketing? Feel Free to Contact SMS Solutions. We have one of the easiest to use and innovative SMS software that enables you to carry out SMS marketing. Call for a no-obligation quote!
