Considering the amount of time an average Australian spends on their phone, it comes as no surprise that SMS marketing is one of the most powerful tools. Marketers, from across every sector, have been increasingly using SMS marketing to interact with their prospects and customers. In addition to this, SMS campaigns are widely used to tell the consumers about their latest updates, deals, product releases and upcoming events.
Though, being one of the most effective marketing tools, often SMS campaigns fail to yield the desired results. If that’s the case, then it’s time to take a close look at your CTA or calls to action.
What is a CTA or Call to Action?
A call to action is a compelling statement that eventually prompts the user to take an action, like make a purchase. A predictable CTA without any inspiration will fail to create any impact on the intended audience and thus make the little to no impression.
It’s essential to outline your customer journey to work out an effective SMS marketing strategy to achieve your business goals.
● Keep it Concise
Make sure your message is loud and clear and get straight to the point. When it comes to SMS marketing, fewer words can make a solid impact. Write a message that talks straight to the point with a punchline that compels the consumer to act.
● Clearly Communicate the Urgency
Your call to action should include a deadline to compel your customers to act. Create an offer in such a way that it effectively conveys urgency and steer away from promotions. For example: “Get a massive 30% off on all our products. Sale only for 48 hours. Reply with Yes to avail the offer.”
● Smart Use of Keywords That Attracts Attention
When you are preparing for a specific SMS marketing campaign, remember to use eye-catching and relevant keywords to encourage the consumers to respond. You can use a memorable keyword that relates to your campaign to give an impetus to your brand.
● Focus on Consumer’s Benefits
How will your consumer benefit from a particular offer? Most consumers are interested in knowing the benefits they might get through your offers. Highlight the benefits to motivate the consumer to take action. For example, you can focus on the free giveaways, discounts or a chance to win some exciting prizes to compel your customers to act.
● Create a Personalised Message
One of the most attractive aspects of an SMS marketing campaign is that it allows you to create a more personalised message and thus interact with your customers at an emotional level. Addressing the consumer by their first name can build a strong connection and trust. For example: “Hey Emma, Thanks for shopping with us. We’d like to thank you with a 10% discount coupon on all our clothing lines. Offer ends tomorrow”
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