SMS is considered as one of the most potent marketing tools. With around 96% open rates, this tool offers an efficient way to communicate with your customers without being too intrusive. With increasing use of mobile phones, SMS marketing allows you to reach and interact with your prospective customers in any corner of the world and at any time.
It may seem like SMS marketing offers a perfect recipe for success. But, sometimes after investing money and resources, this tool doesn’t yield any outcomes and falls short of delivering up to the expectations. If that has ever happened, maybe it’s time to step back and take a look at your SMS marketing strategy.
Here, we shall take a look at some of the common but disastrous mistakes that can ruin your SMS marketing strategy:
1. Too Many Words
Human attention span is believed to be less than 10 seconds. A very long message will not serve the purpose and it would not be able to hold the attention of the recipient. It’s crucial to draft a concise, direct and appealing message to make it more effective. It’s recommended to strictly stick to the 160 character template so the message perfectly fits into a single SMS.
2. Using the Casual SMS Language
Acronyms and SMS lingo like LOL, BRB or GTG were quite common in the early days of SMS. But they are certainly not right for business communication. Avoid any slang or the SMS lingo to ensure the audience gets the right message and they take it seriously.
3. Not Revealing Your Identity
While a little suspense is certainly enticing, it is not recommended when it comes to interacting or reaching out to your potential customers. Don’t hide your brand’s identity while sending out SMSes to your customers. Even by law, you must identify your brand within the message or Sender ID.
4. Forgetting to Give Call to Action
Space and character limit is a major constraint when sending an SMS. Even if you draft a compelling and effective message it’s not effective if you don’t follow it up with a proper call to action. People are usually bombarded with promotional ads, so it’s important to tell them exactly what to do.
5. Too Many Generic Messages
While it is quite cost-effective to send bulk SMS, it’s also essential to segregate the customers based on various factors like demographics, interests and location. Shooting generic and random messages often misses the mark giving very little return on investment.
Feel free to talk to SMS Solutions Australia to get a obligation free quote.
