Australia is under lockdown, again! Rising cases of coronavirus have forced the government to impose strict restrictions on businesses to curb the spread of disease. This has adversely affected several industries including hospitality, restaurants, retails and so on. Among these, retail stores have been the most affected as the footfall has become negligible. With no respite in the cases or signs of the lockdown being lifted, many retailers are fearing the worse!
SMS Marketing – A Cost-Effective Way to Achieve the Bottomline
COVID 19 pandemic and subsequent business slowdown have forced many retailers to temporarily close down their brick and mortar stores and shift to digital platforms. Moreover, due to the economic fallout, shoppers priorities and buying behaviour has changed significantly. Faced with all these challenges, it has become critical for retailers to revamp their business strategies and invest in advanced marketing platforms to stay ahead of the curve.
Since marketing is becoming omnichannel, there are several tools that are being used widely. In this sea of advanced tools, SMS have emerged as one of the powerful ways to reach out to customers and keep them engaged. Leading the charge from the front, SMS marketing enables the retailers to create an interactive channel for a branded experience.
SMS Marketing is a CPaaS (Communication Platform as a Service) that remains an effective tool to cut through the email clutter and speed up the sales once lockdown is relaxed.
Enjoying an outstanding open rate, SMS is a non-intrusive means that allows the customers to make a purchase or simply keep them engaged.
Here’s How SMS Marketing Can Make a Difference for Your Retail Business?
Customisable and Non-intrusive
One of the most important advantages of SMS marketing it allows you to send out concise and customised messages to your target audience.
Let’s understand this with an example – If you are planning for an online sale for exclusive women’s activewear, draft a customised text that says:
Looking for trendy activewear that makes you look fab while allows your skin to breathe at an unbelievable price? Sale starts on {Date}!
This way you can spread the word faster and in a non-intrusive manner, thus making a long-lasting impact.
Quicker and Universal
Marketing tools such as social media (that includes Whatsapp) or email requires good internet reception. There may be issues in delivery in areas with poor internet might. Chances are that you might not be able to convey the message on time, you might miss the bus! However, for SMS there’s no need for the internet. You can send the message and be assured that your shoppers will the text straight away, whether or not they own a smartphone.
Effective Solutions That’s Easy On Pocket
Advanced marketing tools come with a price tag, sometimes a big one! You need to constantly invest a small amount to promote your brand. With a slow economy and dipping profits, such investments might not be feasible. It’s here that SMS marketing comes in handy as a cost-effective solution. With Bulk SMS, you can send a single message to thousands of recipients at once. You can expect maximum ROI as the price to send messages is much lower, while the returns you receive is higher. No need to spend dollars on Facebook ads to make your brand more visible!
If you have any questions about our easy to use and affordable SMS software or Bulk SMS solutions, feel free to contact us. Get a Obligation Free Quote Today!
