SMS marketing has always been used to drive foot traffic. However, with advancements in mobile technology, several businesses are using it to increase their website traffic.
With an excellent open rate of 95%, the concise SMS makes the call-to-action clear. This encourages the customers to click the link, which helps boost your website traffic.
How to Enhance Website Traffic Using SMS Marketing?
Since SMS marketing is fairly a new concept, here are some useful ideas for using SMS marketing to increase your web traffic, enhance your social media presence and improve the business bottom line.
You can use SMS along with other marketing communication to educate, inform and engage with your customers to build better relationships. SMS offers a quick and easy way to increase sales touch points.
Here are a few ideas to increase web traffic using SMS:
1. Inform and Educate the Customers
Make a list of questions your customers might want to know about your product or service. Know what customers should know about your business and how you can add value to customer experience.
You can send an SMS with a web link about the membership perks, along with a how-to-video, relevant tips and a free e-guide. These marketing materials can tell a great story about your brand.
2. Promotional Offers
If you have an e-commerce site and want to boost web traffic and sales, SMS marketing can be extremely helpful. You can send SMS to your existing customers notifying them about the upcoming sale. Whether it’s flash sales, EOFY or members-only sales, you can use SMS to emphasize a sense of urgency and drive quick sales.
3. Announce and Alert the Customers About New Additions
A majority of customers say it’s important to get an idea of the new stock each time they visit an online store. You can use SMS to let the customers know about any exciting new drops. Send existing customers an SMS to remind them about refills of out of stock items. Moreover, you can send an SMS about the abandoned cart.
If you want more information about SMS marketing, feel free to contact SMS Solutions Australia.
