Today, when marketing has become omnichannel, and much of it revolves around social media, the power of a simple yet effective text message is undervalued. What many marketers fail to see here is that “SMS marketing is a dark horse”. It is a universal, familiar and instant way to deliver your message in a non-intrusive manner.
Some businesses however still can’t get it right despite the appeal and familiarity with SMS. With customers having control over blocking numbers, a small mistake can cost you big time. So when you have the chance to use SMS marketing, it’s best to create a long-lasting impact.
Here are some rules of thumb to help you write a message that clicks and connects with customers every time:
1. Know Your Target.
SMS is an excellent way to create a personalised communication channel with your customers. Therefore, it’s best to know your target customers. Also, make sure the products/services you are promoting actually interest your audience. Since SMS is considered more intimate than an email, avoid spamming customers’ message boxes with irrelevant SMSes.
2. Follow the K.I.S.S (Keep it Simple and Short) Principle.
Using jargon is a big No when it comes to SMS marketing campaigns. Follow the K.I.S.S principle – Keep it Simple and Short here. You get only 160 characters to put your message across, so it’s essential to keep it concise. Be clear about the purpose of your campaign and include a concise call to action.
3. Avoid Using Confusing Acronyms.
Since the character limit for SMS is 160 many businesses use abbreviations
These abbreviations can make it difficult to scan and comprehend. Here are some examples:
Instead of using “apt booking with us by Mon and rcv 15% off”, try “Book your appointment by next Monday and get 15% off.” Not everyone can get apt means appointment, and rcv means to receive. Therefore, make sure you use a communication method that everyone universally understands.
4. Smartly Use Call to Action.
Include a clear and smartly drafted call to action to encourage the customers to take action. Write a concise message and add the necessary link to redirect the recipient to the relevant landing page. If your landing page URL is too long, use tools like Bitly to make it shorter.
If you have questions about SMS Marketing, contact SMS Solutions Australia.
