In a world where social media has become an inseparable part of our lives, SMS marketing has proved its potential. Over the years, marketers have enhanced and taken their marketing efforts to the next level to target their audience.
With an outstanding open rate, SMS helps you reach a multitude of prospective customers with real-time information about updates, promotions or more in a non-intrusive manner.
Though this is one of the most powerful marketing tools, it may fall flat if you don’t use it correctly. Consider these best practices to get optimum results when strategising SMS campaign:
Become Spam Compliant
There’s nothing more frustrating for recipients to receive irrelevant or unwanted SMSes. Therefore, it’s important to take a transparent approach and make it easy for the recipients to opt-out of receiving marketing SMSes.
Drafting a message and sending it to the recipient is the easiest part, but catching the right pulse of your customers and what they want to hear determines your campaign’s success.
Great Copies Are the Key
Digital space is overcrowded – there’s no dearth of creative and catchy copies. So, there’s no doubt that you need to amp up your game on this front. Think carefully to create a refined and creative copy to add a voice to your brand. Allow your brain to crunch out the most intriguing words and create a tone that touches the right chords. This brings us to our next point, which is:
Personalise Your Message
The joy of receiving a letter via your regular mail is indescribable, and SMS is no different. A beautiful and thoughtful message with your recipient’s name creates a strong impression. A personalised marketing campaign positively impacts a customer experience and increases your bottom line.
Additionally, it’s important to keep in mind that SMS messages should be concise and thoughtful, making them easy to comprehend.
If you have any queries about SMS marketing, contact SMS Solutions Australia.
