The pandemic has disrupted various industries, particularly the retail industry. With people being asked to stay home and limit non-essential movements, they turned to online shopping.
From grocery to electronics – people started buying things with just a few taps on their tablets or mobiles. With the retail landscape growing and evolving at a jet pace, retailers are adapting new ways to acquire new consumers or engage the existing ones.
Many retail brands are laser-focused on integrating social media and email marketing to drive sales. However, most brands often ignore the effectiveness of old-school SMS marketing.
SMS marketing is a fast-growing and powerful marketing channel with the potential to remain in touch with your current customers and attract new ones.
Despite the ever-growing and evolving digital landscape, SMS is one channel that still retains its appeal and effectiveness. Here is why online and offline retail store owners are turning to SMS marketing to make their business scalable and profitable:
1. Reach a Broad Group of Consumers
SMS has an incredible open rate of over 90%, making it one of the most potent tools to broaden your reach to a broader audience. Since everyone – young or old, male or female- uses mobile phones, it becomes easier and more economical to reach out to consumers across several demographics.
2. Get in Touch Directly With Your Intended Audience
Just like TV commercials allow you to display ads directly to the intended audience, SMS marketing allows you to reach directly to your target audiences based on several parameters such as demographic. The best part is that your message will be delivered to people who have shown interest in your products, so you don’t have to perform a trial and error method for your promotional campaign.
3. Enhanced Customer Services
Sometimes customer service calls can be annoying; many people might find them intrusive. On the contrary, SMSes offer a non-intrusive and convenient way to send a quick message to your consumers. Moreover, you get an opportunity to respond in real-time by having a two-way conversation with your consumers and keeping them engaged.
If you have any questions about SMS marketing, contact SMS Solutions Australia.
