While everyone’s engrossed in the Metaverse, virtual realities, and NFT spaces post pandemic, it makes us question the relevance of SMS marketing.
Are people still reading their text messages?
Do firms still invest in SMS marketing?
Are SMS marketing campaigns successful?
Read on to learn more about the present-day condition of SMS marketing.
What’s the Present-Day Relevance of SMS Marketing?
Simple Texting conducted a study surveying over 1,300 consumers and marketers. It revealed that over 76% of brands plan to invest in text message marketing in the coming years, while 62% of consumers signed up to receive texts from at least one brand.
While you might ignore some of your mail, others end up in the spam folder. Most people check their messages within minutes of receiving them, and 72% respond to texts within 10 minutes.
In addition to quick response rates, text messages also receive relatively high engagement rates. Click-through rates stood at 20% to 35% for 43% of the surveyed business owners and digital marketers who used SMS marketing.
Texting is a kind of intimate communication medium, and it’s ingrained into the habit of the young and old. The chances of SMS marketing dying out are pretty slim.
Why Do People Opt Out of SMS Campaigns?
Although SMS marketing campaigns have churned out excellent results in the SimpleTexting survey, some companies fail to retain their customers with SMS marketing.
Here’s a list of reasons consumers might opt out of your SMS marketing campaign.
- Too many text messages from one brand
- Too many texts from multiple brands
- Meaningless content
- Lack of creativeness and variety in texts
Why are Brands Still Investing in SMS Marketing?
SMS marketing might be a decade-old service, but with the advent of software, it’s become much easier. Lead generation, sending out bulk SMS, and keeping track of customers is now easier than ever. With the help of the right tools and software, you can even automate the whole process.
Here are a few reasons why brands are still investing in SMS marketing.
- Highly Affordable
- High ROI
- Instant Services
- Unbeatable open rates
- Mobile phones are everywhere
- Incredibly Easy
- Laser targeted
If you are looking for guidance on bringing out the full potential of your business with SMS marketing, contact SMS Solutions Australia. Our team’s combination of strong technical expertise and marketing knowledge brings you SMS marketing solutions that deliver improved business results.
