The insurance sector, today, is undergoing drastic transformations in the digitised era. This has compelled the industry stakeholders to amend the way in order to stay relevant and achieve a competitive advantage.
Additionally, with the emergence of technologies and omnichannel marketing, it becomes crucial for insurance companies to innovate, evolve and redefine their operations.
SMS – A Versatile and Comprehensive Marketing Tool
While there are a number of communication tools, SMS is considered an economical, practical, versatile, and reliable channel.
Enjoying an impressive open rate of around 95%, SMS is the number one choice for insurers to create a streamlined customer experience. In addition, SMS is a powerful tool that can boost your marketing presence, helping you build personalised campaigns.
Here are some of the ways in which you can leverage SMS marketing to make increase operational efficiency within the insurance industry:
1. Send Notification About Claim Status
It becomes easier for insurance providers to keep the customer updated about their claim status. Nowadays, most customers want to file their claims quickly and effortlessly from their mobile devices. Sending SMS helps you notify and keep the customers updated about their claim status. Also, you can use SMS as a conversational tool to promptly and effectively resolve any claims queries.
Example: Hi, your claim for car insurance is reviewed. The funds will be transferred to your account within 8 working days.
2. Enhance Customer Relationship
It’s crucial for insurance companies to maintain and nurture meaningful customer relationships to retain them. As compared to Emails or mobile apps, personalised SMS can help you maintain strong and non-invasive interaction with your customer. SMS reduces the friction between consumers and insurers as it creates smooth two-way communication.
3. Automated SMS for Operational Efficiency
The scope of SMS is not limited to marketing or communication – It can be used to streamline workflow for the insurer and agents. Sending automated sms campaigns helps the insurer to manage their non-essential tasks and focus on the more complicated tasks or queries.
4. Make Your Marketing More Targeted
When compared to emails or social media channels, SMS is more powerful when it comes to marketing campaigns. You can create integrated and personalised marketing campaigns to interact with potential customers and talk about the policies at great length. Moreover, you can even draft SMS messages to notify the existing customers about one-to-one promotional offers. You can also send targeted SMSes to existing and potential customers mentioning special offers and loyalty discounts to improve the bottom line.
Do you have any queries about SMS marketing for insurance companies? Feel free to contact experts from SMS Solutions Australia.
