In today’s world, where social media has become a staple, conventional marketing has taken a back seat. With an increasing presence of omnichannel marketing, most marketers now rely on a sophisticated suite of tools to enhance customer services, streamline communication and generate strong business leads. (more…)
Author: Admin
Leverage the Untapped Power of SMS Marketing in Banking
Even among a plethora of communication channels, the good old-school SMS still remains the most effective one. With outstanding open rates, SMS has been considered as one of the best ways to streamline mobile banking solutions and communicate with your customers regularly.
Though considered an ultimate communication channel, many in the financial industry, especially the banking sector have not been leveraging the untapped power of SMS marketing. According to an estimate, it’s believed that around 45% of Australians are now using mobile banking. Given such amazing statistics, the financial sector in general and banks, in particular, are looking to leverage SMS to expand their personal reach. (more…)
Know the Psychology Behind SMS Marketing to Earn Better Bottomline
Enjoying incredibly amazing open rates, shorter response time and higher engagement, SMS is regarded as one of the most influential marketing tools. Unlike your traditional marketing tools like blogs or social media, these non-intrusive snippets work like teasers and motivates the recipient to take action.
While most businesses leave no stone unturned to make their SMS marketing a success, often they miss a crucial part. Failing to catch the right nerve of the target audience will not yield any results, even if the campaign is well-planned and executed. Unless you have not mastered the art of conversion and persuasion, chances are your campaign will go kaput.
SMS Marketing Mistakes You Should Avoid
SMS is considered as one of the most potent marketing tools. With around 96% open rates, this tool offers an efficient way to communicate with your customers without being too intrusive. With increasing use of mobile phones, SMS marketing allows you to reach and interact with your prospective customers in any corner of the world and at any time.
It may seem like SMS marketing offers a perfect recipe for success. But, sometimes after investing money and resources, this tool doesn’t yield any outcomes and falls short of delivering up to the expectations. If that has ever happened, maybe it’s time to step back and take a look at your SMS marketing strategy.
Why SMS Can Help Your Construction Business Become More Streamlined?
With the advent of technology, the modern day construction industry is going through a massive transformation. This shift has made it imperative for the construction teams to have a smooth communication for optimum coordination. Moreover, efficient communication plays a vital role in enhancing the overall project efficacy, and relay any changes in the schedule information to various stakeholders.
When it comes to the construction industry, SMS is one of the most impressive and brilliant communication tools. SMS’s can be used as an effective tool for construction professionals to circulate updates and fast track the projects by eliminating any communication gaps.
5 Secret Tips To Create a SMS Campaigns That Actually Converts
Considering the amount of time an average Australian spends on their phone, it comes as no surprise that SMS marketing is one of the most powerful tools. Marketers, from across every sector, have been increasingly using SMS marketing to interact with their prospects and customers. In addition to this, SMS campaigns are widely used to tell the consumers about their latest updates, deals, product releases and upcoming events.
Though, being one of the most effective marketing tools, often SMS campaigns fail to yield the desired results. If that’s the case, then it’s time to take a close look at your CTA or calls to action.
3 Ways to Leverage SMS Marketing to Earn Customer’s Loyalty
With an impending economic slowdown, thanks to the COVID 19 pandemic. Major economies across the world are struggling to steer through the tough times, resulting in fierce competition.
In such a competitive scenario, every business needs to keep up pace with the changing times, if they want to effectively engage their customers.
Among numerous marketing tools, SMS is still relatively an old player, but has the potential to drive significant revenue growth. It is considered as one of the most effective channels to interact with customers personalised offers, event updates and even time-sensitive information.
Does Email to SMS Services Hold The Key to a Successful Marketing Campaign?
With major world economies getting hit by the COVID 19 pandemic, businesses across the globe have evolved sharply. The competition is getting more steep and business owners from every domain are striving to keep their customers engaged. While marketers are using all marketing channels – traditional and non-conventional – to attract new clients and engage the existing ones.
Apart from the usual means like social media and emails, many marketers are also heavily relying on SMS marketing.
While some people consider SMS marketing to be obsolete, this channel is one of the most effective and guarantees excellent outcomes. With its very high open rates, SMS has always been a favourite among the professionals.
Why Are Appointment Reminders a Must For The Healthcare Industry?
For a medical practitioner, there can be nothing as frustrating as a missed appointment. Such no-shows might seem normal. However, they not only cost precious medical practice time, but also severely impact a patient’s treatment continuity.
Notifying patients of their scheduled appointment times well in advance, is essential to ensure your medical practice functions smoothly. No-shows or people running late causes a disruption in the services and prevents the doctor from extending adequate time and care to other patients.
That’s why it’s important to have an advanced appointment reminder system in place to reduce no-shows. Fortunately, in this age of technology, you can integrate the use of an automated appointment service to streamline this entire process. Moreover, your staff can be relieved from the time-consuming task of making phone calls to remind patients of their scheduled appointments.
These SMS Marketing Mistakes can Cost Dearly!
With remarkable outstanding open rates, SMSes are considered as the most effective and widespread methods of marketing. Many businesses are increasingly adopting this tried and tested tool to pump up their sales and make their brand stronger.
Though, SMS as a marketing tool is gaining immense acclaim and acceptance, it’s still comparatively less used. Unlike the common tools like email marketing, there are no set protocols to put this particular marketing method to its best use.
