With more and more people embracing the social distance norm to slow the spread of COVID-19, the online retail stores across certain industries are experiencing a tremendous surge.
With some of the online shopping sites seeing an all-time high in sales figure, many of them are adopting new ways of marketing to stay ahead amid the growing competition. Apart from the widely used email marketing, many ecommerce retailers are taking the less-travelled route of SMS marketing.
Gyms and fitness centers can thrive on their ability to reach out both prospective and existing members.
With competition getting steeper, it has become essential to adopt an effective and more powerful marketing strategy to capture your member’s attention. Till now, emails were used as one of the marketing tools by gym and fitness club owners. However, with just 22% open rate emails, they aren’t proving to be useful. Therefore, it’s vital to adopt new ways to reach out to potential and engage current members.
Establishing a seamless and smooth healthcare communication channel plays a very small, but extremely crucial role in freeing up the administrative time which can be further dedicated to things that really matter – treatment and patient care!
Among the multitude communication channels, bulk SMS has emerged as one of the most successful ways to stay in touch with patients in a non-intrusive manner. Since SMS have an excellent open rate, it can be effectively used to reach out to a large number of patients (at once) and pass on the crucial information.
The world, today, is facing an unprecedented medical crisis which has brought the entire human race on its knees. The novel coronavirus or COVID 19 which started in the Chinese province of Hubei in early December has left the entire world paralysed with over 200 countries going into a lock-down situation.
The massive bushfires that ravaged the Australian eastern seaboard side and now the scare of CoronaVirus has put the economy on a backfoot. However, many experts are seeing the revival of the real estate market as a silver lining in the cloud. It is projected that the Australian housing market is all set to rebound with a projected growth of 3.50% in 2021.
Since, property market is rapidly forging on the path of progress, the competition will also become more fierce. With numerous players getting into the field, it has become more crucial than ever to embrace new age marketing channels to reach out to a large number of potential buyers to up your game! Earlier, the property managers used to rely on the traditional methods like taking out an advertisement in the local newspaper when a property was available. However, with the technology getting more advanced, conventional marketing channels have become irrelevant.
In the ever-changing and dynamic business arena, one thing that has remained constant is the popularity of SMS marketing. Right from the time SMS marketing made its way into the mainstream, it’s been considered as one of the most effective and sure-shot ways to promote your business, acquire new clients and engage with existing ones. SMS is one of the most potent weapons in any marketing arsenal; if used appropriately for B2B marketing it can generate long term results.
B2B marketing approach is unconventional; Apart from targeting a vastly heterogeneous audience persona, the kind of messages (they can’t be promotional) you send to your clients are not the same as for B2C business. The bedrock of effective B2B marketing and communication is to strike a balance between managing accounts effectively and provide top-of-the-line customer experience. SMS marketing presents an excellent opportunity for B2B owners to create an efficient and smooth communication channel.
With an upsurge in various innovative technologies, the last decade witnessed a paradigm shift in the hospitality industry. The advent of mobile phones has radically transformed the way travellers book hotel rooms.
Due to the rise of disruptive platforms like Airbnb and Homestay, travellers nowadays get a multitude of options when it comes to finding decent, comfortable and affordable accommodations. Many hotel owners have now started capitalising on this shift in the behaviour of travellers. However, there are still a lot of them who either have no idea about the right platforms or aren’t sure how to use it.
In the sea of innovative and smart marketing platforms, the old-school SMS marketing has successfully retained its position as the numero uno platform that guarantees excellent ROI.
Whether you own a traditional brick and mortar shop or have an online store, the last two months of the year are always the busiest!
These couple of months mark the commencement of the holiday season, which means the shoppers get out of their hibernation and start looking for presents. With well-targeted, smartly executed and perfectly timed SMS, you can turn the holiday season into a lucrative opportunity and make some quick bucks.
The cash cow behaviour of the retail industry during this time of year takes the competition a notch higher. Therefore, it’s important to use your marketing tools wisely, to stand out in the competition, attract and engage new customers and proliferate your sales.
In this age of endless and fierce competition, making your e-commerce store stand out and grabbing your potential buyer’s attention is a real challenge.
With numerous digital marketing channels, most online retailers tend to invest their time, efforts and resources in the visible channels like social media, Email marketing, search ads and SEO.
While we aren’t denying the significance of these key strategies, sometimes happens other smaller but powerful channels, take a back seat! One such oft-missed channel is SMS marketing.
Like every industry vertical, real estate too is experiencing fierce competition.
In such a cut-throat scenario, the realtors need to become multi-tasking and master the art of walking and chewing gum at the same time, to stay afloat.
Today, a real estate agent has numerous hats to don – They play the role of a streetwise negotiator, smart advisor, sales manager and an astute marketer. With a lot on their plate, real estate agents need a powerful, efficient and reliable tool to take their game on the next level. (more…)
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