You cannot run a successful business without mastering the art of effective communication. The way you interact and engage with your clients – existing and prospective – speaks volume about your brand.
In this digital age, we have an ocean of communication tools that make one-to-one customer interaction a piece of cake. Among these new-age tools, SMS messaging, however, stands out from the crowd.
The advent of innovative technologies like AR, VR and IoT products has blurred the boundaries between online and offline retailing. These multi-dimensional technologies offer an immersive experience which merges the virtual and physical world.
With all the buzz around “futuristic new technologies”, many retailers can get easily caught up in the hoopla, overlooking the biggest opportunity to create a strong link between the offline and online stores. (more…)
Mobile phones have become an integral part of our lives. Many of us reach for our phone the moment we get out of our beds and take a quick look at it before calling the day off.
Mobile phone dependence has become a reality; and as a marketer, you should not overlook the fact that it has opened a door for testing new waters. It has provided alternative mediums like SMS Marketing to reach out to consumers more efficiently. (more…)
The world of marketing is constantly evolving. The tools that were once deemed as effective are no longer relevant. Let’s take the example of email marketing – in the past people extensively used emails to promote their business and create brand awareness.
However, today email marketing has lost its charm as a lot of recipients treat these emails as spam!
As emails are no longer relevant and effective to promote their business, many marketers have shifted from the email to SMS marketing.
Here are some ideas to efficiently leverage SMS marketing to give your business a boost and create solid brand awareness.
When compared to an email open rate, SMS text has a significantly higher opening rate of 96%. This reflects how a large number of customers perceive texting as a more trusted and personal way to receive marketing offers.
SMS marketing is not only more productive and efficient than traditional email marketing campaigns, it is also better in terms of cost-effectiveness. It yields greater return on investments and has proved to be a game changer for businesses that employ it as a part of their marketing strategies. If you’re looking for that missing ingredient to make your campaigns more effective, SMS marketing might just be what you were looking for. (more…)
One of the most prevalent truths about SMS marketing that we have been noticing is the huge open rate when compared to any type of direct marketing. With an open rate over 95%, comes a huge responsibility on part of the sender (business owner) to keep a check on their ethics and good practice. (more…)
SMS Solutions Australia uses the world's leading secure data cloud based storage facility. Rackspace is recognised as an International Safe Harbour for the storage outside the EU.
