Author: Admin

3-Reasons-Why-SMS-is-the-Ultimate-Marketing-Tool-for-Hospitality-Industry

3 Reasons Why SMS is the Ultimate Marketing Tool for Hospitality Industry!

Admin

With an upsurge in various innovative technologies, the last decade witnessed a paradigm shift in the hospitality industry. The advent of mobile phones has radically transformed the way travellers book hotel rooms.

Due to the rise of disruptive platforms like Airbnb and Homestay, travellers nowadays get a multitude of options when it comes to finding decent, comfortable and affordable accommodations. Many hotel owners have now started capitalising on this shift in the behaviour of travellers. However, there are still a lot of them who either have no idea about the right platforms or aren’t sure how to use it.

In the sea of innovative and smart marketing platforms, the old-school SMS marketing has successfully retained its position as the numero uno platform that guarantees excellent ROI.

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Make Your Retail Business Lucrative This Holiday Season With SMS Marketing!

Make Your Retail Business Lucrative This Holiday Season With SMS Marketing!

Admin

Whether you own a traditional brick and mortar shop or have an online store, the last two months of the year are always the busiest!

These couple of months mark the commencement of the holiday season, which means the shoppers get out of their hibernation and start looking for presents. With well-targeted, smartly executed and perfectly timed SMS, you can turn the holiday season into a lucrative opportunity and make some quick bucks.

The cash cow behaviour of the retail industry during this time of year takes the competition a notch higher. Therefore, it’s important to use your marketing tools wisely, to stand out in the competition, attract and engage new customers and proliferate your sales.

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Boost Your E-commerce Conversion Rates With SMS Marketing

Boost Your E-commerce Conversion Rates With SMS Marketing

Admin

In this age of endless and fierce competition, making your e-commerce store stand out and grabbing your potential buyer’s attention is a real challenge.

With numerous digital marketing channels, most online retailers tend to invest their time, efforts and resources in the visible channels like social media, Email marketing, search ads and SEO.

While we aren’t denying the significance of these key strategies, sometimes happens other smaller but powerful channels, take a back seat! One such oft-missed channel is SMS marketing.

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Strike Gold with Well-Targeted Real Estate SMS Marketing

Strike Gold with Well-Targeted Real Estate SMS Marketing

Admin

Like every industry vertical, real estate too is experiencing fierce competition.

In such a cut-throat scenario, the realtors need to become multi-tasking and master the art of walking and chewing gum at the same time, to stay afloat.

Today, a real estate agent has numerous hats to don – They play the role of a streetwise negotiator, smart advisor, sales manager and an astute marketer. With a lot on their plate, real estate agents need a powerful, efficient and reliable tool to take their game on the next level. (more…)

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Make SMS Marketing More Potent with These 3 Types of Messaging

Make SMS Marketing More Potent with These 3 Types of Messaging

Admin

You cannot run a successful business without mastering the art of effective communication. The way you interact and engage with your clients – existing and prospective – speaks volume about your brand.

In this digital age, we have an ocean of communication tools that make one-to-one customer interaction a piece of cake. Among these new-age tools, SMS messaging, however, stands out from the crowd.

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SMS Marketing - A Conduit Between Online and Offline Retailing

SMS Marketing – A Conduit Between Online and Offline Retailing

Admin

The advent of innovative technologies like AR, VR and IoT products has blurred the boundaries between online and offline retailing. These multi-dimensional technologies offer an immersive experience which merges the virtual and physical world.

With all the buzz around “futuristic new technologies”, many retailers can get easily caught up in the hoopla, overlooking the biggest opportunity to create a strong link between the offline and online stores. (more…)

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Give a Boost to Your Marketing with Opt-In Text Messaging

Give a Boost to Your Marketing with Opt-In Text Messaging

Admin

Mobile phones have become an integral part of our lives. Many of us reach for our phone the moment we get out of our beds and take a quick look at it before calling the day off.

Mobile phone dependence has become a reality; and as a marketer, you should not overlook the fact that it has opened a door for testing new waters. It has provided alternative mediums like SMS Marketing to reach out to consumers more efficiently. (more…)

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How to Leverage SMS Marketing to Boost Your Sales_

How to Leverage SMS Marketing to Boost Your Sales?

Admin

The world of marketing is constantly evolving. The tools that were once deemed as effective are no longer relevant. Let’s take the example of email marketing – in the past people extensively used emails to promote their business and create brand awareness.

However, today email marketing has lost its charm as a lot of recipients treat these emails as spam!

As emails are no longer relevant and effective to promote their business, many marketers have shifted from the email to SMS marketing.

Here are some ideas to efficiently leverage SMS marketing to give your business a boost and create solid brand awareness.

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