In this age of endless and fierce competition, making your e-commerce store stand out and grabbing your potential buyer’s attention is a real challenge.
With numerous digital marketing channels, most online retailers tend to invest their time, efforts and resources in the visible channels like social media, Email marketing, search ads and SEO.
While we aren’t denying the significance of these key strategies, sometimes happens other smaller but powerful channels, take a back seat! One such oft-missed channel is SMS marketing.