-Tips for effective SMS communication-
With an open rate of over 98%, it is by no surprise that we are going to suggest keeping it short and snappy. Your clientele is more likely to open their text messages than they are to check their emails. Most email notifications are swiped away only to be discovered days later when they hardly hold any relevance to what was on offer. (more…)
-Choosing your words carefully-
As we have discussed in the earlier articles about the exceedingly superior opening rate of SMS marketing campaigns (over 98%), it often pays off to consider what the body of the message will contain in relation to how the customer is expected to respond to that stimuli (offer, deal or administrative messages). (more…)
-taking the market by a storm, with a personal touch-
Welcome back to the SMS Solutions blog. We often discuss many aspects of how SMS marketing should be carried out and what sets it apart from other forms of marketing, especially its closest rival, email marketing. (more…)
-Affordability, visibility and quick management are just some aspects of SMS marketing-
Are you looking to start a small business, or have already set up the business but are looking for an effective means of marketing that doesn’t weigh down on your budget? SMS Marketing is probably the best tool for you to get started. (more…)
A few simple steps to get people talking
When you’re looking at email marketing, there are still certain ways to obtain contact lists with several thousands of email id’s. There are legitimate businesses selling such lists to companies who wish to promote their products, services or offers. (more…)
Tips to refurbish existing content to save time and resources
Carrying out an SMS campaign relies heavily on the content that is to be sent out. Its the marketer’s responsibility to ensure that the content is engaging and offers vital information to the customers to serve the objectives of the business in question. (more…)
The charm and success of SMS marketing highly depends on its short messaging aspect, and actionable links. In our experience, the most effective campaigns are short and precise when it comes to the content. Furthermore, the message offers a quick actionable benefit to the customer. (more…)
Working both ways to ensure smooth business activities
Double marketing is the practice that is used nearly in all types of businesses. What it essentially means is that you are communicating with your supplier and your customers via SMS marketing techniques. Sounds a bit odd? Let us tell you more.
This is the concept of double marketing is best explained through the example of recruitment businesses that have to maintain consistent communication with both, the pool of candidates that they have, and the companies that recruit these candidates and give these agencies their commission. In saying this, we have found out that many recruitment agencies are not yet fully utilising this hidden gem of potential that comes at a very small price compared to other marketing techniques involving many thousands of dollars each month.
When Marketing to the Job Providing Organisations:
When recruiters have established a list of organisations that they constantly supply to, they can formulate a list of such similar clients. This can be done on the basis of industry. For instance, a large catering company that is constantly looking for chefs and kitchen hands to work casually or permanently. And once any given person leaves their current job, the recruitment agency can then inform the respective industry’s clients about this candidate. This can be done instantly through a text, giving a link to further clarify any needed information.
Organisations (clients) can benefit greatly from this service too as they are promptly informed about a new candidate. This leads to efficiency and a close relationship between the recruitment agency and the client.
When Marketing to the Job Seekers:
The process of marketing to the job seekers is equally advantageous. This is so because, without a legitimate pool of qualified and experienced candidates, the agency would run out of business. SMS marketing helps to keep such candidates informed and active on the list. It’s a great way to constantly inform them about new opportunities and maintain a close relationship with the job seekers.
This is just one instance of how SMS marketing can transform your business in phenomenal ways. To know more, simply drop us an email or call us.
We’ve spoken extensively about the marketing nature of SMS marketing. However, there’s a whole other world of application that is benefiting a lot of our clients come from diverse industries like health care, hospitality, retail, wholesale and much more.
SMS marketing is far more versatile than an average person would give it credit for. Its advantages only show themselves to those who endeavour to do business in a seamless and highly efficient manner. It’s like they say, if you don’t look, you’ll probably never find. Let us give you a few instances of how business owners are using the SMS technology to run their businesses:
The hospitality industry includes businesses ranging from small cafes and bakeries to the larger restaurants and catering companies. These businesses require employees to be constantly updated about their shift timings and other particulars. Furthermore, restaurant owners can also use automated SMS services to keep in touch with their suppliers and regular customers (information about special offers, happy hours, events and so on).
The retail industry thrives on customer retention like most types of business models. And what better way to get in touch with your patrons than through their smart phones. We have illustrated the advantages and the abundant limitations of email marketing in our previous articles. Smartphones are accessed nearly every 15 minutes and open rates are upwards of 95% for SMS marketing. In addition to this, retail administration can be carried out through SMS marketing. To allocate shifts and new working positions for employees. SMS services can also help to keep employees alert during peak seasons in order to maintain sufficient staffing requirements.
The health care industry benefits greatly by means of SMS administration. It is imperative to keep in touch with patients about their upcoming appointments so that your time and money isn’t wasted on a missed appointment. Furthermore, this service can also be used to inform patients about prescriptions that need to be renewed, test results and much more.
We have only tried to give you a taste of how effectively you can handle various aspects of your business. If you would be keen on finding out specific details relating to your business, get in touch today.
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