-Tips for effective SMS communication-
With an open rate of over 98%, it is by no surprise that we are going to suggest keeping it short and snappy. Your clientele is more likely to open their text messages than they are to check their emails. Most email notifications are swiped away only to be discovered days later when they hardly hold any relevance to what was on offer. (more…)
-Choosing your words carefully-
As we have discussed in the earlier articles about the exceedingly superior opening rate of SMS marketing campaigns (over 98%), it often pays off to consider what the body of the message will contain in relation to how the customer is expected to respond to that stimuli (offer, deal or administrative messages). (more…)
-taking the market by a storm, with a personal touch-
Welcome back to the SMS Solutions blog. We often discuss many aspects of how SMS marketing should be carried out and what sets it apart from other forms of marketing, especially its closest rival, email marketing. (more…)
-Affordability, visibility and quick management are just some aspects of SMS marketing-
Are you looking to start a small business, or have already set up the business but are looking for an effective means of marketing that doesn’t weigh down on your budget? SMS Marketing is probably the best tool for you to get started. (more…)
A few simple steps to get people talking
When you’re looking at email marketing, there are still certain ways to obtain contact lists with several thousands of email id’s. There are legitimate businesses selling such lists to companies who wish to promote their products, services or offers. (more…)
Tips to refurbish existing content to save time and resources
Carrying out an SMS campaign relies heavily on the content that is to be sent out. Its the marketer’s responsibility to ensure that the content is engaging and offers vital information to the customers to serve the objectives of the business in question. (more…)
The charm and success of SMS marketing highly depends on its short messaging aspect, and actionable links. In our experience, the most effective campaigns are short and precise when it comes to the content. Furthermore, the message offers a quick actionable benefit to the customer. (more…)
We’ve spoken extensively about the marketing nature of SMS marketing. However, there’s a whole other world of application that is benefiting a lot of our clients come from diverse industries like health care, hospitality, retail, wholesale and much more.
SMS marketing is far more versatile than an average person would give it credit for. Its advantages only show themselves to those who endeavour to do business in a seamless and highly efficient manner. It’s like they say, if you don’t look, you’ll probably never find. Let us give you a few instances of how business owners are using the SMS technology to run their businesses:
The hospitality industry includes businesses ranging from small cafes and bakeries to the larger restaurants and catering companies. These businesses require employees to be constantly updated about their shift timings and other particulars. Furthermore, restaurant owners can also use automated SMS services to keep in touch with their suppliers and regular customers (information about special offers, happy hours, events and so on).
The retail industry thrives on customer retention like most types of business models. And what better way to get in touch with your patrons than through their smart phones. We have illustrated the advantages and the abundant limitations of email marketing in our previous articles. Smartphones are accessed nearly every 15 minutes and open rates are upwards of 95% for SMS marketing. In addition to this, retail administration can be carried out through SMS marketing. To allocate shifts and new working positions for employees. SMS services can also help to keep employees alert during peak seasons in order to maintain sufficient staffing requirements.
The health care industry benefits greatly by means of SMS administration. It is imperative to keep in touch with patients about their upcoming appointments so that your time and money isn’t wasted on a missed appointment. Furthermore, this service can also be used to inform patients about prescriptions that need to be renewed, test results and much more.
We have only tried to give you a taste of how effectively you can handle various aspects of your business. If you would be keen on finding out specific details relating to your business, get in touch today.
Social media is the ultimate form of sending and receiving targeted information. The complexity of back-end algorithms is making the world a tiny place with the fantastic connectivity platforms like Facebook, Twitter, Instagram and many more offer. These days we can see that nearly every business seeks to establish a social media presence, in keeping with the times and to target a large group of people in desired locations and under the desired demographics.
How the Social Media Myth is Working:
We have found that new SME business owners are assuming that they can achieve their marketing goals by maintaining a consistent social media feed. While it’s of great importance to maintain your brand image and reach out to new potential customers, it cannot actually deliver your message in the right time to get you the desired outcome.
Why Compare Social Media with SMS Marketing:
It is always great to get a second and a third opinion on any marketing techniques you plan to adopt. For more information, you can always contact us.
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