Social media is the ultimate form of sending and receiving targeted information. The complexity of back-end algorithms is making the world a tiny place with the fantastic connectivity platforms like Facebook, Twitter, Instagram and many more offer. These days we can see that nearly every business seeks to establish a social media presence, in keeping with the times and to target a large group of people in desired locations and under the desired demographics.

How the Social Media Myth is Working:

We have found that new SME business owners are assuming that they can achieve their marketing goals by maintaining a consistent social media feed. While it’s of great importance to maintain your brand image and reach out to new potential customers, it cannot actually deliver your message in the right time to get you the desired outcome.

Why Compare Social Media with SMS Marketing:

• Liberty
  SMS marketing gives businesses greater liberty to deal with the people on their “list”. These are people who have shown the certain interest in your products and services and are okay to receive updates from you. This is not the case on Facebook. Furthermore, you are bound to save a lot more funds with this concept of owned media rather than paid media, which is Facebook. SMS marketing depends on the package you have chosen and offers great numbers to work with.

• Pay to Boost
  It was pretty clear that we would start off this article by discussing the price aspect. To a business, every move is accounted for financially. And no business should invest in any activity without having some experience of success from it or by the sheer logic of the activity.
  Facebook requires you to pay to boost your post. For instance, you could spend $20 and reach out to 1000 users. Without which, the organic reach of your posts would be less than 6%.

• 97% Open Rate
  This point hardly needs much explaining. As we know that SMS marketing takes our message directly to recipients immediately. And it is a well-known fact that 97% of the messages are opened immediately when they are received.

• No Smartphone, No Problem
  SMS marketing can help you to reach out to even those customers who have not yet found the idea of using a smartphone appealing. However, you cannot download the Facebook app unless you have a smartphone.

It is always great to get a second and a third opinion on any marketing techniques you plan to adopt. For more information, you can always contact us.

Read More

Here’s what not to do…

The millennial population in Australia is characterised by two major appeals. They are capable of high-paying jobs, and they love to spend what they make. This makes them quite a sought after group of consumers for most businesses. And their heavy use of smartphones creates a solid opportunity for marketers to utilise this channel of direct communication, which has a 96% open rate.

The high open rates and the proximity of communication makes this a platform that should be used with utmost care and responsibility. What this means is, pushy sales offers and annoying frequency of messages can cause catastrophic failure of such campaigns.

Here is a list of ethics marketers can follow to ensure that SMS marketing campaigns run for long durations with success:

• Reduce the frequency:
  According to a recent study, it was found that 82% of smartphone users would like to receive messages no more than twice a month from a particular brand. If you are anywhere close to this limit with a chance of exceeding it, take a reality check now!

• Always Give A Way Out:
  Before we get into the other aspects of the SMS marketing ethos, the most important one is to give them an opportunity to “unsubscribe” or “OPT OUT”. This makes users feel less harassed and gives them control over the incoming messages.

• No time for long dramas:
  A short and sweet message always captures people’s attention. Whatever offers you need to communicate can be done through your website and in store. But a simple “we miss you since your last purchase” can create a friendly relationship and urge the customer to come back one more time.

There are many more points that you need to consider to avoid a disastrous campaign. Maybe that’s why it pays off to have professionals handle it.

Read More

We live in a time where mobile phone users wouldn’t even fail to carry their devices to the facilities. Such is the potential of SMS marketing. Bulk SMS providers are just the people you need for such a job.

Make a difference:

The first step to hitting the spot with SMS marketing is to procure some personal information about the customers, beyond their names and phone numbers. Remembering their birthdates or buying preferences is a great starting point. (more…)

Read More

Every business wants to be more persuasive, influential with its SMS marketing campaign in order to attain maximum conversion ratio. While businesses are ready to go any heights to make their SMS marketing campaigns a success, they often forget an important part of marketing campaigns, — the target audience’s psychology? This shouldn’t come as a surprise; the hacks for conversion and persuasion start with psychology. (more…)

Read More

Businesses, thinking of incorporating SMS marketing in their core marketing modules, often ask: isn’t SMS marketing too old fashioned in a world taken over by smartphones, app and emails? My answer remains a straightforward–No. The same answer I have been answering for the past ten years, an answer I’ll stick to 10 years down the line. (more…)

Read More

With 98% of texts being read, SMS based marketing offers the highest conversion rates of any marketing channel be it email, print, multimedia, or TV advertisements. In addition, text messages are much cheaper than traditional forms of marketing. In fact, at SMS Solutions Australia, we have SMS packages starting as low as six cents per text.

SMS is considered the best form of marketing communication today. In a 2013 survey, Millward Brown Digital found that consumers favour SMS communication over other forms of marketing including (more…)

Read More