(Spring and Christmas sale frenzies)
As the final quarter of the year approaches, it can be a great opportunity to turn to more streamlined approaches to marketing and operations. The festive seasons are characterised by massive spikes in sales, especially when it comes to retail and hospitality businesses. SMS marketing is the perfect tool for communicating with prospective and return customers.
Here is a list of potential uses for SMS marketing that can guarantee a rise in profitability and efficiency:
- Exclusivity Leads to Happier Customers
Use this opportunity to send texts to existing customers about special offers that have not been announced officially through any other media. Perhaps, provide a discount code for extra smiles.
- Create Recall
SMS marketing cannot be used for text intensive messages. They work better when kept short and snappy. Detailed information is usually sent out through email newsletters. How about you integrate these two? Dropping in a preview of the newsletter content through a text message has shown to improve the open rates of emails.
- A Good Old Competition
Who doesn’t love a bit of competition to win a decent prize? SMS marketing can prove to be a great avenue for launching competitions in the light of festive events. It can be anything from a simple trivia or an entry of any form that can be randomised to select a winner.
- Coordinate Your Staff
The holiday season involves great profits, but to be efficient in such times you need a team that is aligned with each other every step of the way. Team reminders through SMS can help achieve this with absolute ease. Send bulk SMS to your team members to inform them about meetings, changed timings and other mandatory information.
SMS marketing technology is fairly simple and easy to use. But that hardly ever reduces its potency as a marketing tool for many different types of businesses. From car servicing to a bar and bistro, no business can be efficient without prompt communication, and SMS marketing is all about being right on time.
