SMS marketing is changing how businesses are communicating with their customers. Not only does it provide a means of instant communication, it also offers 98% open rate shortly after they are received by their recipients. If you’re looking for a way to quickly communicate with your customers about any special deals or events, SMS marketing is the most ideal and affordable tool out there.
In this article we will take a look at some key points that marketers and business owners should keep in mind while formulating SMS marketing messages:
- Short and Snappy
We have stressed on this point in an earlier article as well. This should always be a primary consideration because your customers don’t always have time to read through yet another promotional message. So make sure that it is short and snappy- all the required information in the least amount of words as possible.
- Targeting your Customers
Would you try to sell a home to a 20 year old? The chances of a 20 year old considering property rates is quite thin. What we are getting is at, when we target our campaign to the right audience; you are likely to have a successful campaign. Allow your customers to opt in and opt out of promotional messages. This will save you from looking like a pushy salesman and help you to focus on those customers who are really interested.
- Introduce Yourself
Mention the name of the business right away (in the start of the message), this gives customer an option if they want to read on further or not.
- Saying the Right Things
We urge our clients to use professional language and avoid using any popular abbreviations or slang words. While your company might endeavour to seem cool, the use of such language only damages the credibility of the business in the eyes of the reader.
- Actionable Messages
Make sure to include a call to action in your message so that the customer knows how to interact with the message in question. It can either be requesting them to call on a certain number, or reply with a few letters.
These tips are just a high level analysis of the text that we have come across in the recent times. For more information about SMS Marketing, don’t hesitate to drop us an email with your questions.
