Working both ways to ensure smooth business activities
Double marketing is the practice that is used nearly in all types of businesses. What it essentially means is that you are communicating with your supplier and your customers via SMS marketing techniques. Sounds a bit odd? Let us tell you more.
This is the concept of double marketing is best explained through the example of recruitment businesses that have to maintain consistent communication with both, the pool of candidates that they have, and the companies that recruit these candidates and give these agencies their commission. In saying this, we have found out that many recruitment agencies are not yet fully utilising this hidden gem of potential that comes at a very small price compared to other marketing techniques involving many thousands of dollars each month.
When Marketing to the Job Providing Organisations:
When recruiters have established a list of organisations that they constantly supply to, they can formulate a list of such similar clients. This can be done on the basis of industry. For instance, a large catering company that is constantly looking for chefs and kitchen hands to work casually or permanently. And once any given person leaves their current job, the recruitment agency can then inform the respective industry’s clients about this candidate. This can be done instantly through a text, giving a link to further clarify any needed information.
Organisations (clients) can benefit greatly from this service too as they are promptly informed about a new candidate. This leads to efficiency and a close relationship between the recruitment agency and the client.
When Marketing to the Job Seekers:
The process of marketing to the job seekers is equally advantageous. This is so because, without a legitimate pool of qualified and experienced candidates, the agency would run out of business. SMS marketing helps to keep such candidates informed and active on the list. It’s a great way to constantly inform them about new opportunities and maintain a close relationship with the job seekers.
This is just one instance of how SMS marketing can transform your business in phenomenal ways. To know more, simply drop us an email or call us.
