Planning The Most Effective Campaign Is Only Achieved By Keeping The End Goal In Mind
Effective SMS marketing campaigns are being rapidly adopted by all types of businesses. They prove particularly helpful for retailers, restaurants, pubs, nightclubs and so on. However, they are not limited to promotion and marketing. They can also form an integral part of employee administration.
In our previous articles we examined the different ways of planning an effective SMS marketing campaign by focusing on key aspects that ensure positive and profitable outcomes. In this article, we will take a closer look at measuring the SMS campaign success.
Here is what success may look like:
- Cross linking customers to social media pages and increasing traffic on the company website.
- Informing customers about time sensitive deals and supporting impulse buying behaviour.
- Service providers can save time and money by asking for appointment confirmations via an effective SMS campaign.
- Invite the right amount of crowd to your restaurant, nightclub or bar on special occasions and in the light of special deals.
While these are the expected outcomes, you cannot always wait till the final outcome to judge the responsiveness and measure the SMS campaign success. That is exactly why we have compiled a small list of iterative observations that you can make as you go:
- Always offer your customers an opt-out from receiving ongoing communications. The rate of opt-out can help you determine whether your content and targeting is effective.
- Website analytics can help you to quantify the click through rates if you’ve been circulating website URLs through the text messages.
- Alter your contact list based on messages that are not being delivered. These numbers have most likely been disconnected and create additional costs.
- Conversion can also be observed by examining the number of visitors that made a purchase that was encouraged by the SMS campaign.
Our team of SMS marketing experts would be more than happy to give you more detailed information that is specific to your type of business. To know more about setting up a campaign, give us a call on 1800 823 859 for a free quote.
