Modern businesses are focusing on digital marketing to boost their businesses. It’s an effective way to reach millions of customers, generate engagement, and then turn them into leads and actual sales.
In recent times, social media marketing has been triggered by Facebook, Twitter, Instagram, and many more platforms. However, SMS is a highly effective way of engaging customers with your products and services, which undoubtedly offers higher returns on investment.
Stay Connected with Your Audience Using SMS Marketing
On average it is observed that almost 85% of customers prefer receiving information by text instead of phone calls or email. Customers are more likely to open text messages than emails. Most customers will open and read text messages whereas there is only a 20% open rate with emails. Sending text messages will help you to stay connected with the audience, and build brand loyalty which strengthens relationships with customers regularly.
Use Personal Data for Tailored Text Message Marketing
Use SMS service for conducting brief surveys to enable your business to gain valuable information about your clients like their birthdays, spouse names, marriage anniversaries, and many more. Later on, this data will help you in programming triggers to generate follow-up text messages and offer special deals and gifts.
For instance, a customer receiving a special discount coupon or gift on their birthday will make them very happy to purchase products from your website. After that, a follow-up text message can be sent asking to share reviews about your product and give them some offers for their next purchase.
Text Messaging as a Way to Boosting Consumer Satisfaction
Sending a sweet thank you message and discount coupon can help in cementing the engagement of happy customers who will be motivated to invest their time to share a positive review on your website or any other platform. Sending surveys to customers to understand why a customer is dissatisfied with your product or service will help mitigate the damage caused by customers by posting negative reviews and complaints. In this case, a discount coupon or a special offer can be offered as compensation to the customer.
In the above cases, SMS messaging helps in boosting customer satisfaction positively, increases brand loyalty, and ultimately generates higher revenues.
