In the ever-changing and dynamic business arena, one thing that has remained constant is the popularity of SMS marketing. Right from the time SMS marketing made its way into the mainstream, it’s been considered as one of the most effective and sure-shot ways to promote your business, acquire new clients and engage with existing ones. SMS is one of the most potent weapons in any marketing arsenal; if used appropriately for B2B marketing it can generate long term results.
B2B marketing approach is unconventional; Apart from targeting a vastly heterogeneous audience persona, the kind of messages (they can’t be promotional) you send to your clients are not the same as for B2C business. The bedrock of effective B2B marketing and communication is to strike a balance between managing accounts effectively and provide top-of-the-line customer experience. SMS marketing presents an excellent opportunity for B2B owners to create an efficient and smooth communication channel.
How SMS Helps to Deal with the Common B2B Communication Pain Points?
B2B marketing is unique and completely different from the traditional approach. There are possibilities of generating a little traction with conventional marketing channels when you focus on customer-centric audiences. But, this process is cumbersome and guarantees little results.
Therefore, it’s important to incorporate a sense of more personalised customer service experience into the marketing strategy to fill the gap in the communication channel. With enhanced communication, you will not only stand out in the competition, but also help you by solving a great deal of pain points commonly encountered during B2B marketing.
1.Create Strong Connections with Leads
There’s a fine demarcation between servicing the existing clients and seeking new associates. You don’t want your resources and efforts to go in vain without generating another avenue for income. So, finding a sure-shot way to establish contact is essential. With an incredible open rate around 98%, SMS marketing can cut the ice.
The fact is that without a spam box, SMS assures direct access to the audience. Once the ball is set in motion, well-targeted SMS’s can give rapid traction. One of the best ways to get going with SMS marketing is to set a web sign-up form where the potential client can sign up to your the subscriber list. From here, you can schedule and set autoresponders to connect with the leads quickly and eliminate the waiting period that might lead to losing out on a profitable deal.
1.Efficient Order Management
Having complete control of your inventory is crucial to ensure a successful business. Knowing what your clients order and when forms the bedrock for retaining your customers. With SMS, you give the clients an easy and fast means to communicate their requirements.
Since SMS offers a two-way communication channel, it becomes ideal for both the parties to reach out with their needs.
2.Collect Customer Feedback
Becoming a better version of your existing self is what gives your business a cutting-edge in the competition. This process requires being in constant touch with your customer’s needs and understanding what they exactly want to deliver the best results. With an outstanding 90 second response rate, the odds of collecting lots of feedback are high. You can use features like text to vote to encourage the customers to give their feedback to short surveys right from their phones.
If you have any queries regarding B2B SMS marketing, feel free to contact our experts at SMS Solutions.
