A few simple steps to get people talking
When you’re looking at email marketing, there are still certain ways to obtain contact lists with several thousands of email id’s. There are legitimate businesses selling such lists to companies who wish to promote their products, services or offers.
However, getting a mobile number from someone could be a whole different ball game. But don’t be disheartened just yet because the rewards that a business can generate for itself by means of having someone’s mobile number is substantially greater than any sort of email marketing campaign.
In our earlier discussions we have observed the stark differences between email marketing and SMS marketing, the sheer numbers are evidence that SMS marketing is the ideal tool for most businesses in Melbourne. Be it a restaurant or a recruitment agency, SMS marketing is known to streamline processes and offer quick results. In this piece we take a look at how a company can get more mobile subscribers:
- Everybody loves an incentive
The bottom line is that if you need something from someone, chances are they would like something in return. Providing tiny incentives can contribute a whole lot to the success of marketing campaigns. For instance, a massage therapist can offer an extra 10 minutes for free if the customer is willing to opt-in to receive offers via SMS.
- Be clear and concise
Letting your customers know the kind offers you supply can be a solid way of getting their trust. Ambiguity can lead to distrust and a phone number can only be provided if they think it is worth their while.
- Honour your customer’s privacy
Having a clear cut opt-out policy can further add to the trust element. This assures your customers and potential customers that they can opt-out of the SMS campaign at any time they like. Not having a clear communication about this might lead to some discomfort and consequently a poor brand image.
There are several ways to achieve great results from your SMS campaigns, a little research and qualified marketing companies can go a long way towards achieving success.
