Gyms and fitness centers can thrive on their ability to reach out both prospective and existing members.
With competition getting steeper, it has become essential to adopt an effective and more powerful marketing strategy to capture your member’s attention. Till now, emails were used as one of the marketing tools by gym and fitness club owners. However, with just 22% open rate emails, they aren’t proving to be useful. Therefore, it’s vital to adopt new ways to reach out to potential and engage current members.
Leverage SMS Marketing For Gyms and Fitness Centers
In order to stay ahead of the curve and gain a competitive edge, fitness clubs and gyms are increasingly adopting the SMS marketing to keep the current members engaged and reach out prospective ones.
With an outstandingly excellent open rate, SMS messaging is one of the best ways to augment your influence across a broad spectrum. Moreover, with the right messages, you can improve your member satisfaction and boost your revenues.
How SMS Can Be Effectively Used For Gyms & Fitness Centers
- Welcome new members on board by sending well-drafted and engaging messages. You can also include helpful information like the gym hours and how to sign up for their preferred classes.
- In addition to this, with bulk SMS, you can send out promotional offers to extend your outreach and attract prospective customers. You can send out offers like discounts to interested people or existing members for recommending their friends.
- You can draft concise, engaging and relevant messages to increase class sign ups. Start by sending out special offers to interested members. Alternatively, you can send reminders to make sure the classes are attended regularly.
- Membership renewals are a hassle and perhaps that’s the reason why some members opt not to go for renewals. Using SMS reminders, you can ensure the members are aware of expiring membership. Moreover, sending a quick text message to the members just before their renewal can keep the renewal rate higher.
Besides, using SMS marketing you can establish a smooth, uninterrupted and hassle free channel of communication. This will help you score a few brownie points and earn the much needed goodwill. You can shoot personalised SMS that are relevant to their interest or demographics. For example, if a group of females aged 60+ is interested in light Yoga, you can send a message about upcoming Yoga lessons to that particular group. This way you can keep them engaged and even attract potential members.
It’s important to note that increased engagement also leads to improved ways to up-sell the existing members. Once you are aware about your members demography and interest, you can tailor the alerts to notify them about an upcoming class or course that might interest them. Additionally, SMS establishes a two-way communication where the instructors can answer the queries directly. This will ease down the pressure on your customer service team and also cut off any potential issue that might lead to cancellations.
If you have any questions on SMS marketing for fitness clubs or gyms, feel free to contact our experts.
