Enjoying incredibly amazing open rates, shorter response time and higher engagement, SMS is regarded as one of the most influential marketing tools. Unlike your traditional marketing tools like blogs or social media, these non-intrusive snippets work like teasers and motivates the recipient to take action.
While most businesses leave no stone unturned to make their SMS marketing a success, often they miss a crucial part. Failing to catch the right nerve of the target audience will not yield any results, even if the campaign is well-planned and executed. Unless you have not mastered the art of conversion and persuasion, chances are your campaign will go kaput.
Since, SMS have character limitations you have to be extremely creative and choose the right words to generate the intended (good) response. For this, you need to look at fundamentals of psychological triggers to stimulate the recipients to take action. Here are some ways to incorporate those triggers into your SMS marketing campaigns:
1. Tap into the Fear of Missing Out
No one likes to lose an opportunity and so we try to avoid such situations as much as possible. We are usually attracted when we see a sale ad which says “only 5 left” or “discount only for today”. This sense of urgency is known as “loss aversion” because humans just hate this feeling. SMS marketing is a perfect tool to tap into this sense of urgency and fear of missing out an exciting opportunity.
2. Humans are Impressionable – Make the Most of it
Humans are impressionable, we are a part of the group and comfortable within our selected groups. Our groups are based on different demographics like gender, ethnicity, age and other socio-economic factors. Each of these sections speak a language and when you learn that art of communication. For example, you cannot promote your range of luxury products to young college kids. You need to segregate your audience and learn about their preferences to make your SMS campaign successful.
3. Give them Offers They Can’t Refuse
When someone is looking for a new product, they often look for offers and discounts. So, make sure your SMS campaign has an exciting offer or discount that can attract the potential customer. Provide exclusive offers and deals that they don’t find anywhere else.
4. Playing on the “Resistance to Change”
When people come into a comfort zone, they usually maintain the status quo. In such a situation they don’t like change and will resist it. This is the reason why most people stick to the same brand for a lifetime. You can use this “buying out of habit” factor to stay in touch with your existing customers through SMS marketing. For example if subscription is about to expire, you can shoot a short message to remind your subscriber to get it renewed.
Do you have any queries about SMS marketing? Feel free to get in touch with our experts.
