You cannot run a successful business without mastering the art of effective communication. The way you interact and engage with your clients – existing and prospective – speaks volume about your brand.
In this digital age, we have an ocean of communication tools that make one-to-one customer interaction a piece of cake. Among these new-age tools, SMS messaging, however, stands out from the crowd.
SMS Messaging – The Jack of All (Marketing) Trades
SMS messaging may seem like your country cousin. But when it comes to client engagement, it has an impressive track record compared to the alternatives like email, WhatsApp, Facebook or Instagram.
With incredibly high open rates, it is observed that 96% of SMS are opened within 3 minutes of being received. Now, that’s an extraordinary performance as compared to email marketing, with an average open rate of less than 20%. Considered as a “Jack of All Trades”, this marketing tool has produced astounding results, positively impacting the overall client experience and revenue generation.
Types of Must-Have SMS Messaging in Your Arsenal
1. Reminders and Confirmation
In this fast-paced life, most people have a tight and busy schedule. Sending them personalised reminders or confirmation messages is an excellent, and appreciated, way to make sure they are aware of any upcoming appointments, events or booking.
Using SMS messaging to send out reminders can reduce the no-shows, saving you from loss of revenue. Besides, it helps you engage with your customers and build solid interpersonal relationship.
2. Automated SMS Marketing
Retaining your current customers is perhaps the most critical priority, even more than acquiring new ones. Automated SMS marketing takes the stress out of customer engagement and extends a fantastically positive experience. For example, if you’re a dentist, you can set automated follow-ups as well as information like post-treatment instructions and advice. Such personalised messages create an emotional bridge, making your customer feel special.
3. SMS Campaign For Super-Targeted Audience
Drive enormous sales, enhance brand awareness, acquire new clients and send out exclusive promotional coupons through super-targeted SMS campaigns. Sending out such tailored messages to a select group of people that addresses their unique requirements help your business grow.
Do you have any queries about types of SMS messaging to skyrocket your business? Feel Free to Contact SMS Solutions. We have one of the easiest to use and innovative SMS software that enables you to carry out SMS marketing. Call for a no-obligation quote!
