Email marketing has been in boom ever since the PC and Macintosh devices have flourished in nearly all homes across the worlds. It has provided marketers with a personal approach to marketing directly to their existing and potential customers.
However, with highly controversial open rates, being in the range of 25%-35%, marketers have started to consider other forms of direct marketing. Email marketing was pretty much a step-up for marketing through letters. It could be seen as a more environmentally friendly way of being dismissed by most receivers. Email marketing has never been able to fully realise its potential.
Here is a list of differences between Email marketing and SMS marketing:
Email- Open rates of 25%-35% are said to increase slightly with increase in the number of campaigns sent out each month. This can be viewed as spamming in some cases.
SMS- Open rates soar at about 99%. This is quite magnificent in terms of getting your message out there effectively. Furthermore, 97% of these messages are opened in the first 15 minutes.
Email- As mentioned above, the open rates can increase only with excessive campaigns being sent out every month. This reduces the availability of original content, can increase cost and is still not guaranteed to be opened by the readers.
SMS- Due to the high exclusivity of this method, it is expected that customers can respond to the offers in less than 4-6 text messages.
Email- Email marketing can only serve as promotional tools for marketing products and services.
SMS- Owing to the high open rates, SMS marketing opens up possibilities of being used as an reminder service for time-sensitive offers, appointments and staff communications.
We do not encourage our clients to stick to just one form of marketing and ignore the others. We simply urge them to try everything and see what works. We hope our information about the differences can help you to plan your next marketing campaign.
