With remarkable outstanding open rates, SMSes are considered as the most effective and widespread methods of marketing. Many businesses are increasingly adopting this tried and tested tool to pump up their sales and make their brand stronger.
Though, SMS as a marketing tool is gaining immense acclaim and acceptance, it’s still comparatively less used. Unlike the common tools like email marketing, there are no set protocols to put this particular marketing method to its best use.
While most of the nations are still reeling under the pandemic and its subsequent economic slowdown, a handful of them have successfully controlled the spread. Apparently, these countries are gradually easing down the lockdown regulations and allowing the businesses to resume their normal operations (with a lot of precautionary measures in place). Apart from the European Union countries, the oceania nations like Australia and New Zealand are restarting their economies as the number of new infections has declined significantly.
With more and more people embracing the social distance norm to slow the spread of COVID-19, the online retail stores across certain industries are experiencing a tremendous surge.
With some of the online shopping sites seeing an all-time high in sales figure, many of them are adopting new ways of marketing to stay ahead amid the growing competition. Apart from the widely used email marketing, many ecommerce retailers are taking the less-travelled route of SMS marketing.
Gyms and fitness centers can thrive on their ability to reach out both prospective and existing members.
With competition getting steeper, it has become essential to adopt an effective and more powerful marketing strategy to capture your member’s attention. Till now, emails were used as one of the marketing tools by gym and fitness club owners. However, with just 22% open rate emails, they aren’t proving to be useful. Therefore, it’s vital to adopt new ways to reach out to potential and engage current members.
Establishing a seamless and smooth healthcare communication channel plays a very small, but extremely crucial role in freeing up the administrative time which can be further dedicated to things that really matter – treatment and patient care!
Among the multitude communication channels, bulk SMS has emerged as one of the most successful ways to stay in touch with patients in a non-intrusive manner. Since SMS have an excellent open rate, it can be effectively used to reach out to a large number of patients (at once) and pass on the crucial information.
The world, today, is facing an unprecedented medical crisis which has brought the entire human race on its knees. The novel coronavirus or COVID 19 which started in the Chinese province of Hubei in early December has left the entire world paralysed with over 200 countries going into a lock-down situation.
The massive bushfires that ravaged the Australian eastern seaboard side and now the scare of CoronaVirus has put the economy on a backfoot. However, many experts are seeing the revival of the real estate market as a silver lining in the cloud. It is projected that the Australian housing market is all set to rebound with a projected growth of 3.50% in 2021.
Since, property market is rapidly forging on the path of progress, the competition will also become more fierce. With numerous players getting into the field, it has become more crucial than ever to embrace new age marketing channels to reach out to a large number of potential buyers to up your game! Earlier, the property managers used to rely on the traditional methods like taking out an advertisement in the local newspaper when a property was available. However, with the technology getting more advanced, conventional marketing channels have become irrelevant.
In the ever-changing and dynamic business arena, one thing that has remained constant is the popularity of SMS marketing. Right from the time SMS marketing made its way into the mainstream, it’s been considered as one of the most effective and sure-shot ways to promote your business, acquire new clients and engage with existing ones. SMS is one of the most potent weapons in any marketing arsenal; if used appropriately for B2B marketing it can generate long term results.
B2B marketing approach is unconventional; Apart from targeting a vastly heterogeneous audience persona, the kind of messages (they can’t be promotional) you send to your clients are not the same as for B2C business. The bedrock of effective B2B marketing and communication is to strike a balance between managing accounts effectively and provide top-of-the-line customer experience. SMS marketing presents an excellent opportunity for B2B owners to create an efficient and smooth communication channel.
With an upsurge in various innovative technologies, the last decade witnessed a paradigm shift in the hospitality industry. The advent of mobile phones has radically transformed the way travellers book hotel rooms.
Due to the rise of disruptive platforms like Airbnb and Homestay, travellers nowadays get a multitude of options when it comes to finding decent, comfortable and affordable accommodations. Many hotel owners have now started capitalising on this shift in the behaviour of travellers. However, there are still a lot of them who either have no idea about the right platforms or aren’t sure how to use it.
In the sea of innovative and smart marketing platforms, the old-school SMS marketing has successfully retained its position as the numero uno platform that guarantees excellent ROI.
Whether you own a traditional brick and mortar shop or have an online store, the last two months of the year are always the busiest!
These couple of months mark the commencement of the holiday season, which means the shoppers get out of their hibernation and start looking for presents. With well-targeted, smartly executed and perfectly timed SMS, you can turn the holiday season into a lucrative opportunity and make some quick bucks.
The cash cow behaviour of the retail industry during this time of year takes the competition a notch higher. Therefore, it’s important to use your marketing tools wisely, to stand out in the competition, attract and engage new customers and proliferate your sales.
SMS Solutions Australia uses the world's leading secure data cloud based storage facility. Rackspace is recognised as an International Safe Harbour for the storage outside the EU.
