With major world economies getting hit by the COVID 19 pandemic, businesses across the globe have evolved sharply. The competition is getting more steep and business owners from every domain are striving to keep their customers engaged. While marketers are using all marketing channels – traditional and non-conventional – to attract new clients and engage the existing ones.
Apart from the usual means like social media and emails, many marketers are also heavily relying on SMS marketing.
While some people consider SMS marketing to be obsolete, this channel is one of the most effective and guarantees excellent outcomes. With its very high open rates, SMS has always been a favourite among the professionals.