When compared to an email open rate, SMS text has a significantly higher opening rate of 96%. This reflects how a large number of customers perceive texting as a more trusted and personal way to receive marketing offers.

SMS marketing is not only more productive and efficient than traditional email marketing campaigns, it is also better in terms of cost-effectiveness. It yields greater return on investments and has proved to be a game changer for businesses that employ it as a part of their marketing strategies. If you’re looking for that missing ingredient to make your campaigns more effective, SMS marketing might just be what you were looking for. (more…)

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Organising a conference, workshop, or any other special event is not an easy task; many things need to be scheduled and mobilised over days and weeks before the big day.

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-Tips for effective SMS communication-

With an open rate of over 98%, it is by no surprise that we are going to suggest keeping it short and snappy. Your clientele is more likely to open their text messages than they are to check their emails. Most email notifications are swiped away only to be discovered days later when they hardly hold any relevance to what was on offer. (more…)

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-Developing and retaining customer base-

Energy providers in Australia are working in a highly competitive industry. It is very common to find sales experts taking to the streets and approaching each household to get new clients. (more…)

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-taking the market by a storm, with a personal touch-

Welcome back to the SMS Solutions blog. We often discuss many aspects of how SMS marketing should be carried out and what sets it apart from other forms of marketing, especially its closest rival, email marketing. (more…)

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