With an upsurge in various innovative technologies, the last decade witnessed a paradigm shift in the hospitality industry. The advent of mobile phones has radically transformed the way travellers book hotel rooms.
Due to the rise of disruptive platforms like Airbnb and Homestay, travellers nowadays get a multitude of options when it comes to finding decent, comfortable and affordable accommodations. Many hotel owners have now started capitalising on this shift in the behaviour of travellers. However, there are still a lot of them who either have no idea about the right platforms or aren’t sure how to use it.
In the sea of innovative and smart marketing platforms, the old-school SMS marketing has successfully retained its position as the numero uno platform that guarantees excellent ROI.
How SMS Marketing Can Help Your Hotel To Offer Seamless Customer Experience?
Boasting outstanding open rates of 98%, SMS has always topped the list of most effective communication and marketing tool. Relevant, well-planned and executed SMS marketing campaigns can streamline your customer servicing efforts, further assuring you don’t garner any negative reviews.
Let’s see how SMS marketing can help you enhance customer experience and scale up your revenues.
1.Send Offers and Deals
The worst thing for any hotel owner is to deal with empty rooms, especially during the off-season. However, if you know how to smartly play with SMS marketing strategy, you can minimise the vacancy rates during the quiet periods. You can utilise bulk SMS service to notify the prospective guest about special offers, room discounts and deals. Sending out last -minute offers can help you get bookings and drive revenues during the slack-season.
2.Send Out Booking Reminders
Customer experience is everything in the hospitality industry – one negative review can adversely affect your reputation in the market. However, SMS is a great way to enhance the customer experience and engage them. Sending a personalised SMS as a reminder to your guest a day or two before their scheduled arrival can make a lot of difference. It can make them feel valued and cherished, which eventually create a positive impression of your brand. Besides, it also inadvertently help in reducing the number of missed bookings.
3.Ask for a Feedback Via SMS
A positive digital footprint is crucial in today’s world – travellers often decide their next stay based on the number (rave) reviews. You can send SMS to your guest asking them to rate their stay and review their overall experience at your hotel. You can also give guests an incentive and encourage them to book a room with you, the next time they visit the town. In addition to this, in case there’s any negative experience, it gives you a chance to address the problem and rectify it. This way you can create an interactive channel with a disgruntled guest and discourage them to vent their frustration on any online platform.
Do you have any queries about SMS marketing for the hospitality industry? Feel Free to Contact SMS Solutions. We have one of the easiest to use and innovative SMS software that enables you to carry out SMS marketing. Call for a no-obligation quote!
