With an impressively outstanding open rate of around 98%, there’s no doubt that SMS is an effective and powerful marketing strategy. Since SMSes allow the businesses to carry out their marketing campaign without investing vast amounts in additional hardware, printing or media buys.
However, before starting an SMS marketing campaign, you need to follow best practices to make your efforts more efficient. So, when you are designing your SMS campaign, it’s essential to consider some of these SMS best practices to achieve peak results:
1. Build a Great Rapport Before Sending SMS
Build excellent rapport with your customers before sending them messages about any upcoming offers or discounts. It is vital to establish a reliable relationship with your potential customers and tell them why you are contacting them.
When you establish a new relationship with your possible customer, it’s crucial to offer a helpful and practical solution to their problem. Start by offering them informative and educational resources to understand the unique challenges of your potential customers. This will strengthen your rapport and enable you to draft a personalised message.
2. Personalised Messages Create More Impact
Customers tend to click on an SMS addressed directly to them. A personalised message positively impacts the customer experience and your bottom line. Customers are more comfortable providing their data to make the experience more personalised.
Beyond that, a staggering 83% of them are prepared to provide their data to make these personalised experiences possible. When crafting personalised SMS, it’s essential to keep the message short and sweet, making them easy for recipients to comprehend.
3. Make Ensure You Don’t Become a Spammer
There is nothing worse than receiving spam SMS messages. It is always better to be transparent and make it easy for the recipient to opt out of receiving any marketing SMSes. While it is easy to set up and send out marketing SMSes to customers, catching the right nerve and determining what your customers want to hear makes your campaign powerful.
If you have any questions about SMS marketing and its best practices, feel free to contact our experts.
