The advent of innovative technologies like AR, VR and IoT products has blurred the boundaries between online and offline retailing. These multi-dimensional technologies offer an immersive experience which merges the virtual and physical world.
With all the buzz around “futuristic new technologies”, many retailers can get easily caught up in the hoopla, overlooking the biggest opportunity to create a strong link between the offline and online stores.
SMS Marketing Bridges the Gap between Online and Offline Stores
Though, an old school of thought, SMS marketing is still relevant and effective amid the increasingly new-age marketing tools. Augmenting and leveraging SMS marketing strategy not only drive more sales but also ensure you retain the existing customers.
Here are why leveraging SMS marketing can make your retail business lucrative:
1.SMS Alerts Create a Sense of Urgency
Unlike other channels such as Whatsapp, Email or social media, SMS marketing creates a sense of urgency that isn’t achievable with its counterparts. You can send SMS to incentivise the brick and mortar consumers to shop online. Besides, you can use the SMS platform to send out various promotions and coupons based on their past purchasing behaviour.
2.Personalised Interaction With Your Customers
When it comes to shopping, a lot of people want someone who could help them decide what to get.
There are several questions in a shopper’s mind like “Will this look great on me?” “Can I get this dress in a different colour?”. You can use SMS as a platform to have a personalised interaction with your customer. The two-way conversational tone of text message adds a personal touch to customer communication, further helping you increase the sales.
3.Retain Customers with Loyalty Campaign
Every retailer will vouch for the fact that it’s incredibly challenging to retain the customers. It’s here that SMS marketing can make a difference! Sending out engaging and well-targeted loyalty campaign messages to your customers is a fantastic way to proliferate your sales and loyalty. With a whopping 96% open rate, SMS is a great vehicle to send alerts about an upcoming sale, promotional events or reward coupons to your loyal customers.
Final Thoughts
With a little out of the box and well-thought SMS campaigns, you can convert potential shoppers into sales and multiply your profits.
Do you have any queries about SMS marketing? Feel Free to Contact SMS Solutions. We have one of the easiest to use and innovative SMS software that enables you to carry out SMS marketing. Call for a no-obligation quote!
