With an increasingly large number of consumers spending enormous amounts of time on their smartphones, fashion brands are realising and leveraging the power of mobile phones as a major touch point.
Potential consumers are discovering new brands almost every day! Needless to say, every brand is putting their best foot forward to grab a large piece from the pie. This has made the competition fiercer and more cut-throat. This has made it crucial for (upcoming) fashion labels to leverage the power of SMS marketing as an effective source of revenue generation.
SMS Marketing and How It Helps Fashion Brands to Achieve the Bottom Lines
Email campaigns have always been a favourite among leading fashion brands to communicate with their potential and even existing consumers. However, most emails sit unopened in the recipient’s inbox for months. Sometimes, these emails are sent directly to the trash or spam. This makes the possibilities of seeing the email slim. On the other hand, a SMS campaign enjoys an impressive open rate of 98%. According to Shopify, around 78% of consumers prefer SMS as they consider it to be the fastest way to reach them. This is why SMS is the perfect medium to share time-sensitive promotional messages.
SMS Marketing – Powerful and Effective to Gain Competitive Edge
SMS marketing offers an effective tool for this fast-paced and quick-fix world, where consumers can get what they require within a few short and two-way interactions.
SMS marketing provides a perfect opportunity for fashion retailers and brands to create an efficient and robust revenue generation channel. This channel not only helps you achieve a competitive advantage, but also ensure consumer retention with an enhanced brand experience.
SMS offers a direct and increasingly powerful communication channel, as it allows a back-and-forth interaction between you and the consumer. This gives you an opportunity to reach out to consumers who are harder to reach and grab their attention.
SMS Marketing Help You Cut Through the Clutter
Concise, well-thought out SMS marketing campaigns can be used to engage with your existing and prospective consumers at various stages throughout their purchasing journey. Moreover, people who have just learned about your product or made their first purchase, SMS marketing is one of the most effective ways to engage them. Additionally, for existing consumers, SMSes offers a great medium way to keep in touch with them and boost repeat purchases. In addition, you can increase customer retention and loyalty with dedicated promotional campaigns.
If you have any questions about SMS software and how to use it for fashion brands, feel free to contact experts at SMS Solutions Australia.
