-taking the market by a storm, with a personal touch-
Welcome back to the SMS Solutions blog. We often discuss many aspects of how SMS marketing should be carried out and what sets it apart from other forms of marketing, especially its closest rival, email marketing.
By no means do we discourage the use of alternative forms of marketing. If your budget allows it, it would probably be a wiser option to try different types of marketing to see how it works for your business. However, the amount of concrete data and results that is available for SMS marketing sets it miles apart from other forms of direct communication. The most simple fact being, a mobile is the most frequently checked device in any person’s possession and an SMS is opened over 95% of the times. There is no spam folder for your SMS inbox, you know! That being said, it is important that you are providing something worthwhile in those text messages. Something that adds value to the customer’s experience with your business.
In this article, we just thought of sharing a few SMS marketing success stories that have stood out over the past few years.
- Starbucks
Starbucks is an all time business giant, only seeking to expand farther into distant markets. It’s surprising that they would use SMS marketing to lure customers to an already popular establishments. But their results have been staggering.
Starbucks got their customers informed about their loyalty program through email marketing, which included providing their signature instore to kick start the program.
Those who signed up started receiving incentives such as offers, discounts and free beverages through SMS marketing tactics. This helped Starbucks to reaffirm their position in the hearts of their customers and kept them loyal for many months to come.
- The Hilton Hotel Group
Hilton hotels has truly benefited from the SMS marketing campaign in the departments for administration and marketing too. Hilton used the SMS marketing strategy to update guests about their bookings, inform of any changes, and also create exciting deals and have response in the matter of a few minutes.
The immediate open rate of SMS marketing truly allows for businesses to assess the effectiveness in real time, and actually creates results much quicker than any other form of direct communication marketing.
No matter what type of business you have, we can nearly assure everyone that SMS marketing can add a much needed edge to your business activities with its proactive approach to administration and marketing.
