While we can all agree that Social Media is the new best thing with its massive innovation rate and multiplying users; SMS marketing is far more efficient and reliable. Reading an SMS and viewing your social media feed can both be done on your mobile phone. However, the question arises when we judge the credibility of marketing messages on social media outlets and your personal SMS inbox.
Higher Open Rates:
According to a study by SinglePoint, over 90% of text messages are opened by customers. This point makes it evident that, SMS marketing is probably your best bet at reaching a wide variety of customers. Furthermore, SMS marketing adds the required personal touch that gives marketing its relationship aspect. In the case of social media, there is no connection to the customer at a personal level. Even though, the same content if sent in an SMS, is bound to get opened and read by over 90% of recipients.
Costs involved:
Results of Social Media promotions are variable. You’re required to boost each post separately, and it is difficult to know which one would resonate with customers more than the others. However, SMS marketing sends one consistent message at a price that happily sits in your marketing budget with guaranteed reads.
