Social media is the ultimate form of sending and receiving targeted information. The complexity of back-end algorithms is making the world a tiny place with the fantastic connectivity platforms like Facebook, Twitter, Instagram and many more offer. These days we can see that nearly every business seeks to establish a social media presence, in keeping with the times and to target a large group of people in desired locations and under the desired demographics.
How the Social Media Myth is Working:
We have found that new SME business owners are assuming that they can achieve their marketing goals by maintaining a consistent social media feed. While it’s of great importance to maintain your brand image and reach out to new potential customers, it cannot actually deliver your message in the right time to get you the desired outcome.
Why Compare Social Media with SMS Marketing:
- Liberty
SMS marketing gives businesses greater liberty to deal with the people on their “list”. These are people who have shown the certain interest in your products and services and are okay to receive updates from you. This is not the case on Facebook. Furthermore, you are bound to save a lot more funds with this concept of owned media rather than paid media, which is Facebook. SMS marketing depends on the package you have chosen and offers great numbers to work with.
- Pay to Boost
It was pretty clear that we would start off this article by discussing the price aspect. To a business, every move is accounted for financially. And no business should invest in any activity without having some experience of success from it or by the sheer logic of the activity.
Facebook requires you to pay to boost your post. For instance, you could spend $20 and reach out to 1000 users. Without which, the organic reach of your posts would be less than 6%.
- 97% Open Rate
This point hardly needs much explaining. As we know that SMS marketing takes our message directly to recipients immediately. And it is a well-known fact that 97% of the messages are opened immediately when they are received.
- No Smartphone, No Problem
SMS marketing can help you to reach out to even those customers who have not yet found the idea of using a smartphone appealing. However, you cannot download the Facebook app unless you have a smartphone.
It is always great to get a second and a third opinion on any marketing techniques you plan to adopt. For more information, you can always contact us.
