Considering the amount of time an average Australian spends on their phone, it comes as no surprise that SMS marketing is one of the most powerful tools. Marketers, from across every sector, have been increasingly using SMS marketing to interact with their prospects and customers. In addition to this, SMS campaigns are widely used to tell the consumers about their latest updates, deals, product releases and upcoming events.

Though, being one of the most effective marketing tools, often SMS campaigns fail to yield the desired results. If that’s the case, then it’s time to take a close look at your CTA or calls to action.

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You cannot run a successful business without mastering the art of effective communication. The way you interact and engage with your clients – existing and prospective – speaks volume about your brand.

In this digital age, we have an ocean of communication tools that make one-to-one customer interaction a piece of cake. Among these new-age tools, SMS messaging, however, stands out from the crowd.

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The advent of innovative technologies like AR, VR and IoT products has blurred the boundaries between online and offline retailing. These multi-dimensional technologies offer an immersive experience which merges the virtual and physical world.

With all the buzz around “futuristic new technologies”, many retailers can get easily caught up in the hoopla, overlooking the biggest opportunity to create a strong link between the offline and online stores. (more…)

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Tips to refurbish existing content to save time and resources

Carrying out an SMS campaign relies heavily on the content that is to be sent out. Its the marketer’s responsibility to ensure that the content is engaging and offers vital information to the customers to serve the objectives of the business in question. (more…)

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