SMS is considered as one of the most potent marketing tools. With around 96% open rates, this tool offers an efficient way to communicate with your customers without being too intrusive. With increasing use of mobile phones, SMS marketing allows you to reach and interact with your prospective customers in any corner of the world and at any time.
It may seem like SMS marketing offers a perfect recipe for success. But, sometimes after investing money and resources, this tool doesn’t yield any outcomes and falls short of delivering up to the expectations. If that has ever happened, maybe it’s time to step back and take a look at your SMS marketing strategy.
