Even among a plethora of communication channels, the good old-school SMS still remains the most effective one. With outstanding open rates, SMS has been considered as one of the best ways to streamline mobile banking solutions and communicate with your customers regularly.

Though considered an ultimate communication channel, many in the financial industry, especially the banking sector have not been leveraging the untapped power of SMS marketing. According to an estimate, it’s believed that around 45% of Australians are now using mobile banking. Given such amazing statistics, the financial sector in general and banks, in particular, are looking to leverage SMS to expand their personal reach. (more…)

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Enjoying incredibly amazing open rates, shorter response time and higher engagement, SMS is regarded as one of the most influential marketing tools. Unlike your traditional marketing tools like blogs or social media, these non-intrusive snippets work like teasers and motivates the recipient to take action.

While most businesses leave no stone unturned to make their SMS marketing a success, often they miss a crucial part. Failing to catch the right nerve of the target audience will not yield any results, even if the campaign is well-planned and executed. Unless you have not mastered the art of conversion and persuasion, chances are your campaign will go kaput.

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With an impending economic slowdown, thanks to the COVID 19 pandemic. Major economies across the world are struggling to steer through the tough times, resulting in fierce competition.

In such a competitive scenario, every business needs to keep up pace with the changing times, if they want to effectively engage their customers.

Among numerous marketing tools, SMS is still relatively an old player, but has the potential to drive significant revenue growth. It is considered as one of the most effective channels to interact with customers personalised offers, event updates and even time-sensitive information.

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With remarkable outstanding open rates, SMSes are considered as the most effective and widespread methods of marketing. Many businesses are increasingly adopting this tried and tested tool to pump up their sales and make their brand stronger.

Though, SMS as a marketing tool is gaining immense acclaim and acceptance, it’s still comparatively less used. Unlike the common tools like email marketing, there are no set protocols to put this particular marketing method to its best use.

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With more and more people embracing the social distance norm to slow the spread of COVID-19, the online retail stores across certain industries are experiencing a tremendous surge.

With some of the online shopping sites seeing an all-time high in sales figure, many of them are adopting new ways of marketing to stay ahead amid the growing competition. Apart from the widely used email marketing, many ecommerce retailers are taking the less-travelled route of SMS marketing.

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